[Tim Wilson]

[Aindreas Gallagher] “premiere pro is increasingly savage to me personally.”

That’s a good thing, yes?

[Tim Wilson]

So Bob, what’s it going to take to use this new format from Apple?

[Tim Wilson]

[Franz Bieberkopf] “I, for one, would be interested in reading a longer reflection on your impressions of the shape of the forum, its themes, sub-themes, and their development.”

Thanks for asking! To be honest, I’ve mostly only thought about it in real time, so to speak, in reaction to specific posts like the one above. But I think you’re right, it’s worth thinking through a little more carefully.

Let me chew on this and get back to you. I think it’ll be a fun thread for other people to weigh in on too.

Thanks again,
Tim

[Tim Wilson]

(personal post time)

I really like this story. It neatly puts in context Year Two of this forum, when the consensus became, “You know what, there are people that this thing really makes sense for,” followed by either “but not for me,” or “including me.”

The remaining tension was whether the “me” or “not me” people would grant legitimacy to the other, and I think Year Three settled into a grudging “I guess so,” while also continuing the movement that actually started in Year One toward other, ultimately more interesting topics. At least to me, but then, I haven’t edited professionally in coming up on 15 years.

(Hard to believe that Year Four just started! The years going to spring of course — Year One being April-June 2011 to April-June 2012, then spring 2012-2013 as Year Two, 2013-2014 as Year Three, and now Year Four just begun.)

The FCPX In Action story doesn’t need to justify itself toward other workflows to establish its professional bona fides. One could use the same workflows for some kinds of cinematic projects using the same native support for other formats, ideally one or two of ’em at a time, and especially well-suited for workflows that don’t need intimate connections to After Effects, Pro Tools, or even some parts of the FCP 7 toolset that might better be handled by Premiere Pro — and all of this without hurling the “fossil refusing to adapt” epithets that marked Year One here, and which still crop up outside the consensus now and again.

As a guy who’s written acres of stories like this, I think it’s also just a really nice piece of work. Apple used to really excel at these, then rolled over and yielded the floor to Adobe, who for years was the only company getting these right.

(And still does them bes, imot. Avid actually used to do better than either Apple or Adobe at thesein a time when Adobe wasn’t doing many at all, 10-ish years ago…but until Avid takes care of some other business, we won’t know the extent to which they’re back in the customer story big leagues.

In the context of the World Cup, I was going to say the Premier League, but that might be construed as PREMIERE League. 🙂 That would have been an unintentional pun, I assure you.)

I’d love to see this FCPX in Action story as another shift of the discussion in its most helpful direction, imo, to exploring the specific workflows X supports and enables, while also acknowledging the ones it doesn’t.

(personal post ended)

[Tim Wilson]

[TImothy Auld] ” it’s not the first time I’ve been stupid. And probably not the last.”

Ha! Thanks! It happens to us all.

In fact, we added the ability for users to remove their own posts because we kept getting so many requests for it. We previously DIDN’t allow it because we didn’t want trolls hitting and running…but in fact, what’s happened almost all the time is that people post something they wish they hadn’t. I’ve used this feature myself for exactly that reason.

My apologies to the class again for going through the thread and deleting even MORE posts. I know that one of the functions of forums like Creative COW is for people to blow off steam, and we value that. Strong opinions are not only allowed, but REQUESTED. We love that.

But even for full-contact posting, there are rules.

Also apologies again for deleting any posts at the high-signal end of the spectrum. My judgement in those cases was either that there was enough noise in them to fall afoul of the rules, OR because they responded to a post that was no longer there.

I’m very happy to go back to my typical role of not touching posts. I haven’t touched one here in the past year, maybe the past two years.

As always, please write me directly with any additional questions or concerns.

Thanks again,
Tim

[Tim Wilson]

Ppl ppl ppl, ENOUGH. The rules here are very, very clear: no posting about other posters. Post about the topic ONLY, or about something pleasantly off topic.

But posting about other posters isn’t just off topic. It’s OFF LIMITS. STOP IT.

[Tim Wilson]

In trying to manage with a light hand, preferably NO hand, I apologize for letting this thread get out of control. It didn’t get CRAZY out of control, and it seems to me like it could get back on the rails and stay there easily enough without me, just by posting a little more slowly.

Please note that I’m not calling anyone out in particular, but a number of posts went pretty clearly over the line for personally-directed speech. I tried to trim those while leaving the overall flow of the conversation intact. I sincerely apologize if you feel I cut too much or too little.

As always, please send me a note directly if you have any questions or concerns. Hijacking the thread with admin stuff and replies to it is exactly the opposite of what I’m trying to do with keeping the discussion on topic — but I cut a wide enough swath through here that I felt I owed you an explanation.

It’s all gonna work out fine.

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Best,

Tim

Tim Wilson
Editor-in-Chief
Creative COW

[Tim Wilson]

[David Cherniack] “Bigger in Canada than hockey? That’s hilarious.”

I was speaking strictly in terms of RATINGS, for the Stanley Cup vs. the World Cup, and the answer is, it’s not even close.

For individual games, close, yes. But to take Game 1 of the World Cup, 2.8 million viewers. The FINAL game of the Stanley cup was only 500,000 people more than that — and Canada hasn’t been in the World Cup since 1986!

Taking the first seven games of the World Cup vs. the Stanley Cup, World Cup comes out ahead.

And the World Cup still has a long way to go, so the viewership of the World Cup will DWARF the Stanley Cup, even without a Canadian team.

Incidentally, World Cup ratings in Canada are up 60% over 2010.

Sorry man, the numbers are the numbers.

[David Cherniack] “Canada didn’t play the Netherlands “

Quite so, it was Spain vs. Netherlands.

[David Cherniack] “300,000 Portugese living in Toronto”

Again, the record was set by SPAIN vs. Netherlands. In general, the Portuguese are not particular fans of Spain.

Even if they were, it doesn’t change the basic facts of the thing.

[David Cherniack] “online streaming just isn’t that big here.”

ESPECIALLY irrelevant, because we’re comparing like to like. Canadians watching.

USA vs. Canada in the Olympics should NATURALLY have attracted a big audience. And it did.

So IN CANADA, a WORLD CUP match that doesn’t even feature Canada, very nearly equals the record-setting streams of a very closely watched Olympic hockey game.

And fwiw, it was around 2 million streams. Not close to the 15 million Canadian TV viewers, but streams don’t measure viewers, so you’d need to multiply those streams by some additional number. Numbers of eyeballs, it’s a lot closer than you’d think.

Ethnicity doesn’t matter in any case. Canadians are Canadians. IN CANADA, the ratings for the World Cup are equivalent, when totaling ALL ethnicities, and in some cases, greater than hockey.

Otherwise, I’m mystified how this even matters. Even if you’re saying that ONLY European, African, Caribbean, Asian, etc. communities within Canada are watching World Cup, and that NO Caucasians are watching, and that ONLY Caucasian “native” Canadians watch hockey, it’s STILL irrelevant. More Canadians, as a whole, will watch World Cup games than Stanley Cup games, and even taken on a one-to-one game basis, the ratings are incredibly close.

With Canada’s last appearance in the World Cup 1986!

World Cup ratings are up 60% this time, btw. Stanley Cup ratings have held relatively steady over the past 4 years. If this trend continues, in 2018, World Cup ratings will be fully DOUBLE Stanley Cup ratings.

ERGO, when it comes to the World Cup, it is simply factually WRONG to say that North Americans in general, or Canadians in particular, don’t care about soccer, or care about it less than hockey. Simply wrong.

[Tim Wilson]

FWIW, the nation that’s bought the most tickets besides the Brazilians is the good ol’ US of A. I think because, unlike Europeans, it’s really easy to get to Brazil from the US. The timezone is only an hour ahead of the east coast, too.

While the day-to-day interest in soccer is obviously not that high among mainstream Anglo culture, the fact is that World Cup ratings have always been fine. and this year, even better than “just fine.”

The World Cup opening match was #2 cable show for the week, just behind Game of Thrones. During the week on a daily basis, it has been #1. That’ll do.

Ratings overall were up over 2010, with the first-round US game up 37% over the first-round game in 2010. And again, higher ratings in 2014 vs. 2010 even before the US played a game.

For that matter, “North America” includes Mexico, a country whose World Cup bona fides are unimpeachable.

North America also includes Canada, where the World Cup is bigger than the Stanley Cup — and that’s with a team that hasn’t been especially competitive.

But read that again: the World Cup is bigger in Canada than hockey.

Or curling.

For streaming, Akamai reports that the online viewership for the Canada vs. Netherlands match was almost exactly equal to the previous record for online sports viewing, the Olympics semifinal hockey game between Canada and the US.

Not to put too fine a point on it, depending on the neighborhood you live in, the idea that “America” doesn’t care about the World Cup is nonsense. There’s more to America than the mainstream, and, as the ratings are indicating, there’s a lot more to World Cup fandom than immigrant communities of color.

And in addition to better-than-okay ratings in the US, recalling that North America does in fact include other countries, where no sports get higher ratings than world cup — sorry man, for the World Cup, this isn’t even close to true, even in the good ol’ US of A.

[Tim Wilson]

[Shane Ross] “How would you translate full project organization and media to Avid Media Composer? Edius? Lightwave?”

Resolve?

🙂