I understand well where Sanger is coming from. I was an Avid editor myself for about 12 years. My work was TV and higher end corporate though.
The current Feature Film (and only slightly lesser extent) Broadcast is a conservative and relatively small compared to the entire market for NLEs.
When you have a market that is not inclined to update, even for good reason, it’s not a great market for software developers looking to make income on new sales and upgrades.
The very thing that makes Avid attractive in that market, limits its growth in the other, larger, markets. That NLE market was much more profitable when a turnkey Avid system was north of $100k. Fortunately Avid makes much of its revenue in infrastructure hardware and support and service which still has a high cost of entry and profitable maintenance contracts.,
While FCPX certainly wasn’t even remotely capable of doing what that industry needed at the time he started post on Gravity, it was smart of Apple to pursue a broader and more profitable market. That market was NOT specifically “consumer.”
He even states Avid went into “strange new territory.” Making critical comments on Avid’s attempts to broaden their product appeal does not do service to Avid, which is already hampered by a conservative customer base with regards to NLE development.