It used to be when ISP data rates were low, serious data caps, limited email attachment sizes before the days of things like drop box, one would be trying to squeeze quality out of every frame. Mobile devices needed separate encodes. None of this is really necessary anymore.
At comparatively high data rates everything looks good. Very little tweaking is needed for backward compatibility.
Everything is H.264 High Profile CABAC entropy with lots of GOP flexibility. This may get even easier with HEVC.
For broadcast, inexpensive codes have preset to delivery to correct MXF if that’s what they need, otherwise it’s Apple ProRes and their preconfigured hardware or cloud based “Flippers” do the rest.
There’s certainly still a big (and growing) market for high end enterprise encoders like Vantage or Elemental but even those may be preset based with workflow level configuration for multiple output types and destinations where that’s often still mission critical. It’s just not as important for the end user.
On the other hand I still see people who don’t understand the basics, encoding files that take far longer to upload than they should or who still don’t understand why their files look bad when crushed too small without understanding their content and target destination needs. Basically these days it’s people who don’t understand what the presets mean and which is the best to pick for a given situation.