[Craig Seeman]

[David Cherniack] “Could well be….of course it can go the other way, too….that more people will switch to powerful Windows boxes….people who are running Adobe and not FCPX.
“

It could be the money from licensing the codec offsets that. My own guess is that, given the response from Mac users, they were facing more bleed off from the Mac faithful.

Given the situation with ProRes Raw vs Braw I think Apple felt they needed to make ProRes encoding more accessible or lose the codec war in the long run.

[Craig Seeman]

Perhaps this is related to Apple’s “legacy” codec decision. It was to their benefit to allow Windows NLEs to encode to ProRes if they were to keep Apple viable in the Post market. If Windows users couldn’t deliver to people doing post work on Macs, then even more people would stop using Macs.

[Craig Seeman]

[Omar Nabulsi] “1. No way to name tracks? (I.E. Audio Dialogue 1, Audio Dialogue 2, SFX, etc.)”

You should probably buy the Ripple Training series but there are many free tutorials, including their basic one in the App Store, to get you going.

There are no Tracks. There are Roles and you can name roles just as you listed them.

[Omar Nabulsi] “3. No bin structure support”

Bins are limited in my opinion, compared to what FCPX has. Keyword Collections and Smart Collections. The same clip can be in multiple “bins” (keyword collections) and Smart Collections can have combinations and by dynamic.

If you look at a car and say there are no hooves or you if you look at a multiline highway and say it has no train tracks, that would be a (very) loose analogy. Given your comments don’t even touch FCPX until you watched some training.
If you get in car and expect to drive it like a horse you will have a train wreck.

[Craig Seeman]

Some people use plugins. I’ve see too many people upgrade an OS because FCPX works only to discover mission critical plugins break. Unless one is “plugin free” you really need to confirm with each developer.

[Craig Seeman]

[Gary Huff] “Where was Continuum Complete mentioned?”

On the BorisFX site of course.
https://borisfx.com/faq/macos-mojave/

Boris Continuum Complete for Avid Media Composer, FCPX or any OFX supported host (Nuke, Resolve, Vegas, etc) is NOT currently supported for macOS Mojave (10.14). Please refrain from updating to this new operating system if you plan on using the Continuum suite of plug-ins. Continuum continues to work as expected in macOS 10.11 (El Capitan), 10.12 (Sierra), 10.13 (High Sierra). Please refer to the Continuum compatibility matrix for further information.

All hosts, not FCPX specific.

[Craig Seeman]

BorixFX has stated that Continuum Complete is not (yet) Mojave compatible. It’s quite possible this won’t be fixed until the FCPX version of Continuum 2019 is released.

[Craig Seeman]

[Tony West] “I would just say Craig, it’s their job to find those people and there are plenty of them out there.
“

Which why I’m a bit disappointed with Apple’s marketing.
Speaking of diversity that’s been an issue with Apple that they are beginning to deal with.
Yet not with their own products.
It’s not that they should exclude those using other tools on Macs, it’s that their own software is excluding.
They couldn’t/didn’t bother to find a single example.

[Craig Seeman]

[Neil Goodman] “And will be the case until Apple gets an inhouse A/V team. If not they will be subject to whatever software their agencies use. “

Or they don’t know of a single outside agency that uses their post production software. Perhaps that’s the case.

[Craig Seeman]

[greg janza] “Programs like Cinema 4D, Maya, Nuke and After Effects are the industry standard for this type of work.”

Also listed is Adobe Premiere and Creative Cloud generally.
I won’t pretend Motion is After Effects but not demoing any Apple post software on their iMac Pro page does set u a certain marketing message by omission.

One might think Apple bothers with Post Productions software at all is that it sells Apple hardware. Seems Apple doesn’t think so according to their recent messaging/marketing.

[Craig Seeman]

[Oliver Peters] “I see. But, not the same thing.”

The constant is that Apple is not marketing it’s own software even on it’s own product pages (iMac Pro).