[zrb123] “”3) There’s no easy means to deliver HD product (yet) which means you basically have to eat the cost on the downcovert (or downconvert on input).”
I wouldn’t say that you have to eat the cost of the down convert, most I know will just start it before they go home at night or before they go to lunch depending on the length of the video.”
It’s still computer time. It’s time I can’t use for web compression, DVD/MPEG2 compression, other FX rendering. If you’re talking about a wedding video that might be 90 minutes long that a lot of time for a downconvert.
[zrb123] “You also say that there is no easy way to deliver a HD product, with in a month or two there will be. The Apple TV supports 720p video. All your client needs is a computer with 802.11G or 802.11N, a computer with iTunes, and an Apple TV, and they can ether send the HD content to the Apple TV and have it stored on its internal HD or they can stream it to the Apple TV. And Apple TV is only $299 which is actually very affordable (cheeper then any HD DVD or Blue Ray DVD player I have seen). And all you have to do instead of encoding a authoring a HD DVD is to output to the proper file type and give them the video file.”
Most people are not going to immediately run out and by AppleTV. You still have to deliver the file so factor in the cost of a hard drive too or are you going to your client’s home to xfer the file (assuming they have the space for the file on their hard drive) and either they are you will have to set up Apple TV. All this also assumes they have 802.11g or 802.11N. Heck after all that money spent they can probably buy an HD DVD player now. Sorry but just because it “can” be done doesn’t mean the will be common or financially viable.
Most folks want to pop a disc in a player and be done with it.
It’ll be a year or so (maybe longer) before people can get HD Disc players of some sort for $300 and even then growth may be slow.
Think of this. If EVERY TV sold is HD and 20% of the population buys one, that’s still 5 years for 100% change and 3 years for it to become the majority.
If you have clients who are asking about HD delivery be sure to charge them a higher price for it too.
Another thing to think about is HDV color correction is somewhat expensive too. If you’re working in HDV it doesn’t travel down firewire live. You need to get a box for that. Then you need to send that to a color accurate HD Monitor.