Chris Jacek
Forum Replies Created
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Very well put. I could not have said it better myslef.
Professor, Producer, Editor
and former Apple Employee -
[Tomislav Rupic] “can we rename this sub forum into “I hate Apple” forum so
I never go here again?”I think you’ve figured that out already, so if you are really offended, why don’t you just “never go here again?”
The rest of us actually enjoy satire.
Professor, Producer, Editor
and former Apple Employee -
No, I think many would be happier with a 64 bit version of FCP7. Ideally, I think may were hoping for both performance and innovation, without sacrificing what has already been established.
Not to speak for everyone, but I’m guessing that the main reason people will jump now rather than later is because any project you do now in FCP 7 will not be able to be opened in the future. Apple has made it clear that they have no plans to EVER allow FCPX to open previous versions of FCP projects. I certainly would not want to start too many projects in a system that will never have an update, that I will never be able to open in future versions of the software.
Professor, Producer, Editor
and former Apple Employee -
[Craig Seeman] “Thunderbolt is for consumers?”
I think you can argue that it is. It is a one-size-fits-all connector that allows you to connect a drive, monitor, and crock pot to a single port. It’s very iMac when you think about it. It also is the exact kind of connector you might want in a tablet with limited space for ports. Wouldn’t it be perfect for connecting an iPad HD to a 50 inch flat panel? AppleTV could stop being a set top box, and actual take the form of an App for your iPad.
Professor, Producer, Editor
and former Apple Employee -
[Craig Seeman] “I know Apple has serious marketing problems with FCPX but if they were genuinely abandoning pros for prosumers and consumers, this wouldn’t be the marketing approach they’d even bother to attempt.”
I’m not sure I agree with this. If you humor me for a moment: Assume that Apple WAS looking to greatly expand the prosumer market, without little or no regard for industry pros. Wouldn’t the employ a strategy similar or exactly like they are currently doing? Label it as pro, and keep shouting about how awesome and revolutionary it is. If you want to attract the hobbyist/student who aspires to do it like the pros do, this is the exact marketing strategy you would want. You leverage the fact that the FCP name is the industry standard, and them co-opt the name for your new prosumer-targeted product. It’s manipulative and also brilliant.
Professor, Producer, Editor
and former Apple Employee -
Though the new educational pricing is better than nothing, it is still quite a bit lacking compared to their previous options. In the past, an institutional license for the $999 FCS was only $299, and you didn’t need to buy 20 licenses. ELP licensing was even better, with an annual license (including free updates) costing about $100 per seat in very small quantities like 5 (obviously, larger discounts were given for larger orders).
I don’t know if $197 for FCP, Motion, and Compressor is as attractive as say, $375 for the entire Adobe Production Premium, or $299 for Avid Media Composer with 4 years of free updates.
Also, correct me if I’m wrong, but it looks like they are still not offering an individual educational discount (though their FCS3 discount was pretty lame too).
Professor, Producer, Editor
and former Apple Employee -
We don’t have any reason to give it a rest. I think the point that Everest is trying to make is that Apple has not done anything positive for the professional end of things in the past year, and are doing just fine. Many asked how Apple’s stock was going to be affected by their rollout blunder (most people can agree that the rollout was clumsy, despite how they feel about the software). Obviously, they weren’t hurt at all by it, so there is absolutely no incentive to respond to the criticism.
I don’t think the Sony (or even Microsoft) comparison is valid. Apple is a much smaller company than Sony when it comes to personnel. They often make conscious choices to divest resources from one product to another, rather than doing a mass expansion or mass hiring. Perhaps this will change with the new campus, it’s hard to say.
Regarding Apple’s choice to have the NAB event, I think it was precisely because they knew their new product was not ready for the pro market. My viewpoint is cynical for sure, but I also believe it is accurate. By announcing this new product at NAB, and giving it the FCP name, it bought itself instant credibility. Apple used the power of the FCP brand, to cloutify (I made up a word) a product of questionable professional value. It’s kinda be like announcing a new 3-cylindar Corvette at the Daytona 500.
Perhaps I am being too cynical (though I’ve been pretty good at predicting these things), but I think that anyone who believes that Apple is going continue supporting the professional apps is being naive. I think that rather, they are going to redefine what a professional is, by lowering the bar significantly.
Professor, Producer, Editor
and former Apple Employee -
I guess I’m still not understanding how this would be a better option for templating than other NLEs. Making multiple timelines in a traditional NLE seems pretty easy, using tools like replace edit to customize different versions. Since I don’t yet fully understand how FCPX works, can you explain what specific differences would make it better for this kind of workflow? Can you even have multiple versions of a timeline?
Professor, Producer, Editor
and former Apple Employee -
I’m still waiting for my voucher codes, so I haven’t had a chance to actually work on FCP X, but the concept of “ripple only” sounds like a real sticking point to me. I can say that I never edit in this manner, and always do “insert” style editing to borrow an old video tape term.
My question is this: If you WOULD like to edit in a more absolute time manner, where rippling in minimized (or ideally, eliminated), could you create a single clip that is the targeted length of your final program, and then reference everything to that? In essence, could this single clip be a type of proxy absolute timeline, allowing you to edit in a more traditional manner if you wanted?
If so, could you forsee a scenario where people would store generic black clips on their drives to be used to “black” the timeline, much as we would black a tape in the days of tape editing?
Professor, Producer, Editor
and former Apple Employee -
I once had the rare honor of seeing Chuck Jones speak at a luncheon.
This was just a few years before he passed away. He spent most of the time telling old war stories about making Looney Tunes cartoons. One story was about how he and one of his colleagues were having writers block, so they went across the street to the bar. Several rounds later, they were drunkenly screaming “Wabbit Season! Duck Season!” at each other.
One of my coolest memories.
Professor, Producer, Editor
and former Apple Employee