Some more background info: Right now, the way these shoots work is very run n gun. We have our own big studio floor where we have all the time we need, but we also go to real client garages, where we have as much time as the resident allows (sometimes only a couple hours, sometimes they don’t care and will let you take all day). Power has not yet been too much of a concern, each person’s house is different, and we’d just have to be careful to not overload their breakers. Our studio gets a lot of things done–we can arrange and install anything we like however we want it, but it’s easy to make it look staged, and it’s by no means a legit “studio”. Just a few walls we erected in our warehouse, we’re still under-equipped as far as adequate lighting and the like goes (I run into a lot of problems with getting approval for purchasing sufficient lighting. It’s too bad you need high end lights to make a garage pop).
I’m shooting on a 5D mkII, DSLRs are nice to use for the run n gun environment, but I’d love something more. I’ve been looking around at other cameras we could spring for, so I’m not locked into anything per se. I’ve shot with and loved the F3, but that seems a bit out of reach.
Which brings me to rentals. I live in southeastern Idaho right now (where this company is located), so production resources are scarce. The closest “hub” is Salt Lake, which is 4 hours away. I’ve rented plenty from online renters like BorrowLenses and others, but for higher end lighting like HMIs, it’s not very practical or economical. We shoot often–at least weekly–and renting that much would quickly out weigh the price of an HMI.
A lot of this comes down to justifying price. This company is still young and hesitant to spend money on video when they think it only takes a dude and a camcorder to do the job, know what I mean? So wanting to invest in Kinos, HMIs, and so on gets difficult. As I’m sure is common with lots of other companies.