Thanks for the posts — very interesting ideas.
re the argument that “it has always been this way.” History has to be written in the context of the time. Napoleon on a horse looks slightly humorous to us – but he looked like a VERY scary guy to his contemporaries. Similarly, imho some of the examples in this thread lack historical context. Re NLE’s delivering low quality as an example of “good enough:” This looks truer in retrospect than it really was at the time. I was an early adopter, and I was not telling clients how compressed the image was – I was talking about the freedom to edit non-linearly, to tell better stories, and to spend most of our editing dollars carefully crafting a show, rather than hemorrhaging cash in an online suite. Nobody noticed the compression, so was it really inferior? Was it merely “good enough?” I don’t think so. It was a terrific advance. (Besides which, until NLE’s offered online quality, most of us used them to create EDLs for a much-shortened trip to the online suite, so there was no loss of quality at all.)
After reading these posts, I think the phrase “good enough” is unfortunate, because it connotes “poor quality,” rather than “appropriate quality.” A better phrase would be “results rule.” If the end product is a 320×240 Internet video, it had better be really entertaining, because if you make a boring show, your Internet viewers are going to be clicking off of it faster than you can say, “But I shot this sucker on a RED and isn’t that fabu-”
The Internet has contributed to a results-oriented culture. So have the advances in technology which have demystified the process of filmmaking. And this current recession has sharpened the client’s focus on results.
Although this is a “business” forum, there are relatively few of us here who are PRIMARILY businesspeople. Most of us (me included) are really more oriented to the various crafts of production, which made us prone to be seduced by HD even while the marketplace was going Flash. If you take a macro view, the people who are involved with “real money” from video are not even on this forum. They’re the businesspeople and entrepreneurs at Google, YouTube, how-to websites, Hulu, etc. I think they would agree with the notion that “Good Enough” is a growing (“disruptive”) phenomenon, because the earlier they recognized it, the more money they made.
From my own experience, the emphasis on results has grown over the years. And I love it, because it has tilted the playing field in my favor. I’m still doing fine, even while the image-conscious post-production houses, with their personal chefs and plush sofas and great-looking receptionists, have had a hard time surviving. My clients don’t seem to mind the spartan editing room… although I suspect they miss the great-looking receptionist. (For you MCP-haters … I didn’t specify a gender.) We don’t have to worry, as we once did, about showing up with a smaller camera; appearances have given way to results.
I enjoyed Tim’s application of “good enough” to us, not that I like it as a possible truth. Anyway, thanks for the thoughtful posts; I just had to share my curiosity about the WIRED article and I appreciate that it struck some nerves among more people than just myself. If you have relied on my interpretation of the WIRED article, you should look it up, because I don’t think I did it justice. There are some interesting examples regarding health care and legal services in there too.
Bob C
(still more likely to buy a RED than a Flip, no matter what WIRED says)