I hope you charge them what it actually costs to retrieve the data.
I’m with Todd about explicitly charging for an archive, though — unless, as David says, you charge for every year. Guaranteeing an archive in perpetuity is not feasible under most circumstances. Even if the media stays intact, the changes in software and hardware can make it extremely difficult to USE that data readily, after even just a couple of years. In the case of a Final Cut Pro 7 project, you have to make sure you export an XML version, in case your future computer doesn’t run FCP7, and your future software won’t open a proprietary FCP7 project file. And who knows how long that XML trick will work?
I think that one of the great national institutions (Library of Congress or National Archives) stores its moving-image archive on 35mm film, not just for the stability of the film itself, but also because the way we access it is not going to change with some new operating system or software.