Bill Davis
Forum Replies Created
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[Michael Hancock] “That’s actually a thing!? I was being cheeky!
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Michael Hancock
Editor”It appears we have entered the snark/reality inception zone.
“Abandon hope all ye who enter…”Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Neil Goodman] “X a chance simply because of the bad rap it got on launch.”
Just to keep the record straight
That “bad rap” proceeded by months and months FCP X’s actual public release. Before anyone outside Apple had ever actually touched the software.
It was REALLY curious that way.
Just sayin’
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[greg janza] “It sure seems like Apple is primarily a phone manufacturer. I know it seems a bit odd to classify them as such but that’s in fact what they are.”
I don’t know what YOU do on your phone.
But I know mine is about as far from “a phone” as it’s possible for a device to be.
If I use my “phone” 10 percent for making actual calls I’d be shocked.
I do FAR more email monitoring. Twitter scanning. Audio auditioning. Video watching (including plenty of evenings when I forgo my TV in favor of couch time with my phone as the source for watching all manner of content.
I also use it for virtually ALL my still photography. For shooting video regularly.
It tracks my exercise. It interfaces with my doctors record system. It takes to my watch to let me screen calls when I’m in meetings.
I use it daily for checking the market. For downloading and forwarding LOGOS to clients – and a thousand other digital tasks that have NOTHING to do with phone calls.
It Teleprompts for me.. And has recorded AUDIO for radio spots for me.
THAT is my point.
It’s no longer “a phone.”
It’s a digital content management device as much as its “a phone.”
And you KNOW that. Cuz it’s very likely how use yours too.
My phone is totally integrated in my digital content creation chain in more ways than I can count.
And Apple, arguably more than any other company – drove that transition.
So reducing this to Apple is all about the PHONE now – is silly on it’s face.
Your phone – ain’t just your PHONE anymore.
My two cents.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Felipe just left his long time job for a gigantic global consulting firm where he had X deployed across a bunch of countries managing satellite delivered content all over the world.
Now he’s moved on and is no longer constrained by his employer from participating in the public space. So I’d expect we’ll continue to hear more from him.
Not particularly in the the “many editors touching the same piece” type of work that Hollywood values so much.
More the “we have thousands of global learners and business executives that need to access, distribute, update and use cloud video” types.
He truly knows what he’s doing in that type of large scale global FCP X collaborative deployment.
FWIW.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Andrew Kimery] “Almost interesting to mention that in the article Peter calls collaborative workflows “… the killer feature for NLEs in the ever expanding video production business.” and says that, “… Apple has built the necessary project architecture that will allow collaborative workflow in the future.” so maybe there is enough interest in the FCP X community for Apple to finally pull the trigger on collaborative editing in X?”
To me, factor one has always been the re-build of X directly on top of that SQLLight Database and how it exposes more than most NLEs of the manipulation of the App to the end user via accessible in the app tools.
Then there was the huge Roles addition – was basically inventing a new way to handle audio I/O without linear tracks – so it’s now potentially got some new plumbing that might eventually assist with collaboration as well.
Now we have Wes Plate and Tim Dashwood on board – both with skillsets that can be seen to fit in the overall “collaborative” bucket.
Finally, there’s the mother of all Apple development efforts in potentially enabling collaboration in Apple Pro Apps – the iCloud server farms they own and run.
It seems like everything in the FCP X first decade can be viewed as laying foundational building blocks that will eventually support some type of collaborative workflow. But who knows. I could be totally wrong on every single totally speculative count of this whole thing.
And probably am.
Only time will tell.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[greg janza] “Apple is a phone company and so the idea of putting real effort into developing a larger presence in tv and film is pointless. The tv and movie industry isn’t going to move the needle for Apple’s bottom line.
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles”Following that logic, Exxon is a “Gasoline” company. Please ignore that most of the “gas stations” now make more profit out of their convenience stores than they do out of gas – and that they are functionally REAL ESTATE holding companies who’s histrorical product was gasolene – but actually isn’t so much any longer.
Apple, similarly is a “technology” company – now. Computers used to drive things. Now portable pocket communications technology has for a while. Maybe auto-pilot software for autonomous transportation – or medical information data collection and records management will take over from monthly phone lease bills someday.
Nobody knows.
You can’t survive playng the same game forever. History is littered with examples like Polaroid and Kaypro that took their eye off the actual ball.
Ny 2 cents.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Andrew Kimery] “Apple’s In Action page tells a different story. ????
https://www.apple.com/final-cut-pro/in-action/“
Oh for heavens sake.
Call me when your browser is full of FCP X paid ads like for CC. Or Avid. Or Black Magic.
That apple puts up a passive website that people have to search for and find – is a VERY different thing than spending large sums to actively market a product to boost sales.
Like the software or not, Apple hitting 2 million paid seats WITHOUT anywhere NEAR that type of marketing push says either they are magically more effective with the paltry marketing money that they do spend – or the software’s been simply attractive enough on it’s own in enough places to have hit Apple’s needed sales targets without any need for similar paid promotion.
Which ever – it’s apparently done fine with all but a particular “class” of editors – who still largely don’t get it.
(Not the editors here who’ve followed this stuff, obviously – but out in the broader American Suite Editors of a Particular Class – arena.)
My 2 cents.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Lance here (And Darren Rourke, from the article) both have something in common.
Back when everyone was trashing X – they saw something valuable in it worth learning about. IIRC Lance went through significant hot and cold periods about X for his needs. And Darren and I have been having long chats for more than 5 years at trade shows and on the phone discussing X issues.
I note this just to point out that high level X specific skills really do take significant time to master. (True of all software, but perhaps particularly true of X)
It’s only after you make the climb, that you really see how its system often makes many editing tasks a whole lot easier. Not all. Nor always. And no, neither I nor anyone else has the time or interest to interpret all that for specific others unless we feel like doing so for some personal reason.
If you want to embrace it or ignore it, that’s fine.
It is what it is.
????
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Andrew Kimery] “For example, if you want a wide shot of Bob singing the first verse you look in your multicam to see all the takes and either you have a medium shot of Bob singing the firsts verse or you don’t. “
Ah, I see what you’re focused on now.
Take another look at the Ed Sheehan “Castle on the Hill” edit.
There’s a place where Tom is into his edit and he’s directly cycling through PERFORMANCE options via Auditions – and because he has those as Synced Multiclip options – HEs able to instantly look at alternate takes while maintaining perfect primary storyline music timing.
I don’t know of any other NLE that allows that same level of vertical timing lock like that. Something Tom leverages in his X Music video workflow a lot presumably.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Hey Andrew,
It was nagging me that I remembered a piece where Tom did a more thorough explanation of his keywording workflow for music videos – and in another forum today, my friend Sam Woodhall referenced it – with a link.
This might provide more insight into a few more X Browser strategies.
FWIW.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.Some contents or functionalities here are not available due to your cookie preferences!This happens because the functionality/content marked as “Vimeo framework” uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.