Bill Davis
Forum Replies Created
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Good for you, Steve!
Saw the article this early this morning when I woke up – but I had 40 clips going up to Frame.io today – and in the free time I between things – was discussing it mostly in other places.
It certainly is nice to see the burgeoning acceptance of X by this new generation of video professionals.
The long term success of this software isn’t going to rest on guys like me. It’s going to be determined by dudes like this guy – doing today’s work in today’s style.
What blows my mind is that he made the initial mental switch in 24 hours! (from the video inserts, 24 obviously frustrating hours!)
It was a hoot watching all the initial “just show me what I’m USED TO DOING but in THIS software” stuff.
SO typical.
I’d LOVE to chat with him a year from now when he’s WAY farther into the depth of the software. That would be VERY interesting.
And so it goes.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Neil Goodman] ”
I didnt make the statement to begin with, just pointing out alot of Apple content isnt made with Apple software and its easy to find out who cut where and on what. “Sorry, I was responding to Greg’s comment.
It got attached to yours via the quote.
Perils of mobile OS as a portal to discussions…
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Ah,
Then the prior statement of yours….
“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”
more accurately should have been:
“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use *AVID* and not FCPX.”
A statement with a VERY different context and meaning.
And one that I never would question understanding how entrenched AVID still is in the top tier of the industry.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Yeah, but I still think a huge part of that is the SEC and related “future looking statements” IP stuff.
As a corporate battleship – Apple still sees secrecy as a core corporate cultural value.
And with good reason. Just look at what happened the second they admitted that they might have slowed down their phones in favor of making sure low battery users didn’t face unexpected sudden shut downs and lose actual data…
One public “good citizen” announcement – and class action lawyers leaped out of the bushes with the speed of snarling cheetahs.
I suspect that was followed we’d by a nice round of “keep your mouths SHUT unless authorized and then STICK to the Script!!!”
That doesn’t making chatting with the public via trade shows any easier, I’d guess.
Tiresome, but also just how it is today.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[greg janza] “Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”
I’ve been hearing that occasionally. Since you’re spreading the idea, I presume you have citations?
Care to enlighten us as to which of “their own videos” have been edited presumably on Premiere Pro?
Just curious.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Shane Ross] “You have to be the single LEAST objective person I have ever encountered.”
Excellent.
My goal is NOT to be objective. It’s to be PASSIONATE about my work – AND my tools.
AND about things I see that can be of REAL advantage to others
My history with Apple and Macs has proven to be the single best “working bet” I ever made. IMO, hands down.
BTW, Sony used to walk shoulder to shoulder with Apple (for me) for decades in that same regard, then suddenly, they started falling back and NEVER recovered. They paid so much attention to the broadcast tier that they lost credibility down on my level – putting out either woefully expensive broadcast gear or super cheap consumer gear – but dreck in the aspirational middle – the very class that was burgeoning!
Meantime Apple kept making stuff (I could afford!) that kept making me money by encouraging me to learn new skills and abilities.
In the early days, Typesetting and graphics. In the middle period visual communications that could be done outside the local TV station infrastructure. (Including my first personal forays into video editing) and lately creative constructions for the global web via magnetic editing and web distribution.
They have kept pushing ME forward into interesting places, in a way no other company has.
So why shouldn’t I be a big fan?
I keep betting on THIS horse – and the horse keeps paying off big time!
If Apple starts to fade (like Sony did for me 15 years ago) THEN I’ll move on.
But why the HECK should I stop betting on them – when they keep delivering such remarkable results to me?
I mean if those X nay-sayers had been RIGHT and the software was lame – then my behavior would be stupid. But they objectively WERE NOT wrong. It’s excellent software. (No – “excellent” is NOT the same word as “”flawless” so chill out.)
I LOVE Editing in FCP X. Truly enjoy it day to day!
It’s super fun, super productive, and super dependable.
And that makes me feel great about it.
Clearly you aren’t in a similar place, either by nature or experience or whatever.
And I’m sorry about that.
But I’m not gonna chase a change that promises to make my Editing life more like yours- if what you’re displaying appears to be tinged with a constant overlay of upset.
THAT would be nuts.
Maybe it’s just our default personality types. And that’s cool. Some folks are optimists and others pessimists. Both are plenty capable of getting cool stuff done. This is likely mostly just a style over substance deal now.
And not worth the photons being created to argue about..
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bob Zelin] “In the same way that there is a small handful of hi end recording studios, a handful of hi end photographers, a handful of print shops, these businesses, which were abundant at one time, are now over for the mass market of people that made their living with this stuff. And “we” are next. “
But Bob, the fact that the transition from typewriters to desktop publishing pressured the typesetter class didn’t mean there were fewer writers percolating from obscurity to prominence – there were actually MORE across time.
Niche fiction THRIVED.
As did individuals publishing everything from regional gardening guides to micro targeted local restaurant reviews.Yes, it puts pressure on one class. But as the pyramid flattons, opportunity spreads with it.
I’m seeing WAY more niche production now. Edge sports. Micro conferences. Small is suddenly accessible in ways it never was before.
Disruptive? Absolutely.
But sometimes, what needs disruption is the fact that only the top class can afford to play at all.
I had to talk my way into a formal TV station to learn about visual mass communications.
Now the ALL the kids in my neighborhood have the EXACT same opportunity to see if the creative arts light their fire and if they have something useful to contribute.
Giving more people typewriters as tools is NEVER the problem.
Identifying the individusls with something useful to say – always is.
My 2 cents.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Shane Ross] “So now they listen. So it works.”
We’ll see maybe six years down the road.
At the pace of ALL technology industry change – it’s likely that in 2024 – a LOT of what will pass for digital content editing will be very different from what it looks like today.
With AI and Machine learning doing a large subset of tasks that we button pushers need to do by hand today.
At what point will the other A’s do what Apple did in 2011?
(Basically tear down the App and start over?)And when (or if?) they do, what part of today’s code will remain?
The look? The “feel?”
Will their user base allow them to “gut and modernize?” Or will the user base demand fealty to what they have learned to expect?
Whatever else you can say, the X user base has stuck with the basic X concepts through lots of transformations and modernizations that went WAY beyond mere NLE feature bolt-ons.
It’s like they EXPECTED that the editors willing to change early and give up some of their prior expectations in exchange for enhanced productivity – would continue to accept that concept going forward.
Crazy, huh?
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Shane Ross] “I’m not sure Apple EVER listened to any feedback from people at trade shows. I highly doubt they did. Avid didn’t for a while either, because they were overconfident due to dominating the market. “
Apple WAS at NAB listening. Before FCP X was launched. They had a quiet video setup outside the Supermeet and were soliciting ideas and comments on the software.
What they did was focus on THEIR users – those who showed an interest in the Apple ecosystem. What they did NOT do was specifically target a single class of “professional editors” for that feedback. Something that the “NAB Pro” was likely put off by. Oh well.
They just didn’t want to waste their time dealing with people who ran out into the public inter webs with their hair on fire screaming about how APPLE had ruined editing.
Which was a pretty mammoth class during those days.
If you want to be LISTENED to – perhaps arriving at the party literally shouting about how ugly the house is and how stupid the hosts are – is NOT the best strategy if you want to have your opinions taken seriously?
Just sayin’
Creator of XinTwo – https://www.xintwo.com
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Heres my take.
Who will apple HIRE going forward?
More engineers? Or a larger sales team?
Personally, I don’t want the engineers spending 50% of their year prepping for trade shows. They need to keep their focus on the product development side – NOT the sales side.
The people mounting and staffing NAB and IBC via the Faster Together initiatives are the people who are making money selling the solutions Apple enables – and therefore their trade shop presence is pure sales marketing for them.
So when you say you want Apple to do more tradeshows – what you’re saying is you want Apple to dial up it’s identity as a SALES enterprise.
It just seems to me Apple has kinda done REALLY well in that area – without doing much of ANY of the traditional sales dancing that most companies do. They traditionally have reserved those dollars for engineering and R&D – and it appears to have systematically worked to their advantage.
Don’t get me wrong, I’d LOVE it if Apple increased the velocity and presence of ProApps marketing. But I think it’s going to be a slow, constant roll. Not a big splash like we saw from Adobe back during the year after the X entry – when they wrapped NAB with banners smelling NLE blood – and perhaps feeling they could kill the upstart and move millions into rentals.
Sure, they did well in converting one narrow class of editor to that idea – and good for them – but they kinda didn’t really kill anything – and here we are today with a VERY healthy FCP X ecosystem around the world.
If I was in marketing there – would I spend more money on ProApps marketing – or spend that money on hardware development (oh, and CONTENT) as the trades seems to be implying?
If you were Mr. Cook – where would YOU see the greatest potential for a robust return?
All that said, I’m interested to watch the new marketing campaign for Apples Filmmaker Pro – a play maybe for a more robust place in data driven Apps creation. THAT seems to be getting some new marketing money. And I wonder what that says about how Apple is budgeting nowadays?
Maybe FCP X will get it’s turn before it’s as old as FMPro!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.