There are a ton of gifted "Creatives" in the promo/advertising field, but how many go the extra mile and earn a Marketing/Media MBA? An admittedly impractical expenditure of time and money to most "creative types", but having a fuller ”360” understanding of branding and strategy has led to an improved understanding of company and client needs- ultimately leading to better relationships and more effective creative. Of course, that isn’t all there is. An MBA is what I know, but Creative is what I live for. I have a solid background using every means at my disposal (writing, producing, editing, & motion design) to create eye-catching Creative for a wide range of on-air products.