[Andrew Kimery]

[Steve Adams] “I see all kinds of export settings in the Export Media screen but I don’t see much about render settings, other than optimize for performance or memory, so I don’t know how to compare the two settings.”

In the Sequence Settings window there are is a “preview” section near the bottom and that’s where the settings are for making previews/renders. The number of options available in the preview setting is in part dependent on your sequence settings. For example, if your sequence is setup for Avid DNX then you will only be able to create previews/renders in the Avid DNX codec. By changing your sequence settings you’ll be able to change which codecs are available to use for previews/renders.

[Andrew Kimery]

Like Greg said, I think the rule of thumb is probably only good for specific situations and workflows. If you remember that 1:5 used to be the norm for the work you did a year ago then it will probably still be the norm today assuming no variables have change much.

[Andrew Kimery]

[Scott Witthaus] “Could not have said it any better. But we can debate that too.”

Of course… but only in it’s own forum. 😉

[Andrew Kimery]

I’m not surprised about the X vs PPro numbers (as the speed of X on iMacs and MBPs has been well documented) unfortunately it’s doesn’t mean much if you work outside of Apple’s ecosystem.

[Oliver Peters] “I routinely work with maxed out MBPs, which limit at 16GB of RAM. They easily stand up to desktop systems most of the time. Especially with FCPX.”

Out of curiosity, do you typically run multiple apps concurrently? I usually do and across two Mac Pros (one cheese grater and one trash can) my RAM usage is usually between 14 and 23gigs. I also typically peg the RAM limit in my MBP too. I know I could just keep closing and reopening apps as needed, but that seems like a very 1995-era solution. ????

[Tom Sefton] “Interesting. I’ve heard of issues with thunderbolt peripherals causing crashes when they go to sleep but never experienced it on either an iMac, Mac Pro or 2012 MacBook Pro Retina.”

I think the the 2016 MBP has it’s own set of issues uniquely related to the current state of using USB-C adapters.

[Andrew Kimery]

[Scott Witthaus] “So, can we have a “Premiere CC 2017 – The Debate” forum too?”

Only if we get a debate forum to debate about if the debates in the debate forums are being properly debated… or not.

[Andrew Kimery]

As others have said, your preview (render) settings and export setting can make a difference. Also, when you are exporting are you using Adobe Media Encoder? AME uses GPU acceleration by default for exporting where as PPro (whether creating previews/rendering or exporting) only uses the CPU, not the GPU AFAIK.

[Andrew Kimery]

[Simon Ubsdell] “The initial edit was done in Premiere but I took it into Resolve and worked on it from there. “

Do you mean the edit was locked in Premiere and then moved onto finishing in Resolve/Fusion or that initially Premiere was used for the edit but subsequently dropped in favor of using Resolve for all the editing?

[Simon Ubsdell] “I know some people attempt this kind of thing in Media Composer – as far as I’m concerned, life is too short to waste time with that kind of workflow.”

Would you mind going into this a bit more? I haven’t used Fusion, but on paper it looks like MC Symphony and Fusion could be comparable to Resolve and Fusion. Is the MC/Fusion connection not as robust/useful as the Resolve/Fusion connection?

[Andrew Kimery]

Thanks for the link Scott.

Adobe’s putting a lot of work into its analytics side, Marketing Cloud, and I think it’s their second largest revenue generator (Creative Cloud being #1). The Social Publishing Panel in PPro is still only available to beta testers, but with the analytic feedback it supposedly gives users about their videos it sounds like some of the Marketing Cloud’s expertise is ending up in the Creative Cloud.

[Andrew Kimery]

[Brett Sherman] “First off I don’t know who the heck PewdiePie is. I’m talking mostly about social media companies like AJ+. There is a lot to their organization, aesthetic, workflow that I believe would be informative. “

AJ+ isn’t a social media company though. AJ+ is a news media company that uses social media (Facebook, Twitter, Instagram, etc.,) as a primary distribution platform. It sounds like you what you are asking is more about social media marketing, than production/post workflows. FWIW I’ve split my post career about equally between New Media and Old Media and in my experience the workflows are much more similar than they are different (I have also created post/production workflows including template workflows).

For example, below is a link to an article on AJ+ and if you look at the pictures at the end of the article their offices look like a typical production studio (green screen, robotic cameras, a jib, stage lighting, a control room etc.,). It probably has a typical studio workflow too like recording onto solid state devices like KiPros (or straight onto the shared storage), and then running the footage through an asset management system (like CatDV or FORK) before editing starts on the iMacs attached to the shared storage.

Article on AJ+ (more broad strokes than details though)
https://gigaom.com/2013/11/22/an-exclusive-behind-the-scenes-look-at-aj-al-jazeeras-upcoming-online-news-network/

For the colored blocks of text you see in a lot of their vidoes they are probably using Live Text Templates (https://helpx.adobe.com/premiere-pro/how-to/animated-text-titles-live-text.html) if they are editing with PPro. If they are using FCPX then I think there is a similar feature in X/Motion as well.

With regards to new media in general, I think people are covering companies like AJ+, but it’s usually tech sites like Wired, Ars or The Verge, not sites like the COW. The focus of those other sties isn’t on nitty-gritty post workflow details, but you do get a general sense of the challenges and the solutions they use to overcome them. Below are some examples.

Article about Rooster Teeth (of Red vs Blue fame)
https://www.wired.com/2012/05/rooster-teeth-red-vs-blue/

Article about Freddie Wong / RocketJump
https://www.fastcocreate.com/3047979/then-and-now/how-freddie-wong-went-from-viral-videos-to-tv-shows

Another Aj+ article
https://variety.com/2015/digital/news/how-al-jazeeras-aj-became-one-of-the-biggest-video-publishers-on-facebook-1201553333/

Fans, Friends and Followers (available as free PDF) is an older book on New Media, but some of the fundamental principles haven’t changed in the nearly 10yrs since the book came out. If you want a better idea of the how New Media has, and hasn’t, changed I still think this is a solid read.
https://www.scottkirsner.com/fff/where.html

With regards to the business model… A big hurdle with monetizing online media is that users hate ads because they just want to see the content. They hate paying money to access the content because ‘information wants to be free’. They hate sponsorships and/or product placement because that means the content creators have sold out to corporate interests that most certainly manipulate the creators like puppet masters. Attracting viewers is much easier (and way different) than successfully monetizing viewers. For example, Twitter and YouTube are both huge, and both can’t generate enough revenue to be profitable.

So how do you make if you are bigger than a dude in a room with a webcam? That’s the $64,000 question everyone is still trying to figure out. Crowd funding like Kickstarter? Subscription backers like Patreon? Sponsors? Merchandise? Even if you have ads they pay a pittance compared to Old Media rates. And, many (most?) users run ad-blocking software too boot. At one website I worked at we had to plead with our viewers to turn off their ad-blocking software (at least some of the time) because they were literally killing the site by running ad-blockers all the time. Another option is to find someone that already makes a lot of money doing something else and does mind losing a bunch of it indefinitely.

That’s the route AJ+ has taken, from another Gigaom on AJ+ article, “Bishr also stressed that there is not a lot of pressure for Al Jazeera, which is funded by the ruling family of Qatar, to be profitable with a venture like this.”
https://gigaom.com/2014/09/15/ajplus-app-launch/

[Brett Sherman] “It’s sort of in the eye of the beholder isn’t it. You want to read articles that inform your workflow. I want to read articles that inform my workflow. I’m just not seeing a lot of the latter here. The real question becomes, is this a board only for those who work on narrative or TV production? Some seem to want it to be.”

I can’t say I’ve ever got the feeling that the COW is only for people that work in narrative or TV production. I’ve only worked in narrative a hand full of times (all low/no budget projects) and, like I said before, things destined for TV is maybe half of what I do and I don’t feel like an outsider looking in here at the COW. I like readying about workflows in general because you never know what you can glean from them. I’m more interested in knowing what I don’t know than knowing what I do know. For example, a couple of years ago Bill linked to a good article about an FCPX workflow used on a commercial and after reading it I figured out ways to implement parts of it into a PPro workflow (I don’t use X).

EDIT: Fixed some typos and grammar (sure there is more that I missed). Wrote this over the course of a day so apologies if it is disjointed.

[Andrew Kimery]

[Tim Wilson] “That said, I don’t think there’s literally a single other place on the planet that has a target. None. Pick one. Any one. Have a reason.”

I’d say NYC probably mirrors LA. ???? Low hanging fruit, I know.

[Tim Wilson] “But the fact is that even in LA, not all the work is in TV and film.”

It’s not, though in my first hand experiences, plus what I see from job postings (StaffMeUp, FilmAndTV Pro, Mandy, EntertainmentCareers, Media Match, Craigslist, various FB groups, etc.,), it doesn’t seem to matter if you are doing movies, broadcast, cable, web/digital, corporate, commercials/trailers/promos, big budget, little budget… 99% of the gigs I’ve come across are either Avid or Premiere. I think Premiere has officially picked up where FCP Legend left off.

[Tim Wilson] “and your general spunk. ???? Buttons can be taught on the job. Spunk cannot. ????”

Thanks, Tim. I do pride myself on being tenacious. 🙂