As people suffer with or from information overload, they in general have come to the conclusion that it is easier and more entertaining to get information in a visual format such as video or film. It's quicker and more entertaining than having to read it in many cases. Reading sometimes can be a very boring thing to do. Particularly when it comes to "white papers" or reports that contain mundane information. Hence, by default, when a video presentation is created, it automatically demands to be entertaining. It is a not so new world on television, but expediently migrating to the net. I look at this way; back in the late 70's early 80's a business was not considered to be real unless they had a fax number. Today, if you don't have a video presentation on your website, the odds are, bye bye. And if you do have such a presentation, it better be damn entertaining. Otherwise, bye bye.