Is this a Daryl Hall ego project and the musicians are working for free?
My inclination is to “somewhat” to the first part and “absolutely not” to the second.
The bourbon sponsor likely ponied up some cash, but remember that at least at this point, the show is syndicated on several TV channels, so they are likely getting some money back from that. But yes, I would suspect that at least initially, Hall was fronting the cash just to do it. But I could be wrong.
The project I am concepting/producing with the client is a series, yes, so some economy of scale will certainly come into play.
I’d be interested to hear Marco’s thoughts on the show, but he is likely NDA’d on the show, if I had to guess. Someone on Hall’s own forum, clearly associated with the show, recently posted about taking on a new director who wanted to use DSLRs from then on out. I didn’t see Marco’s name in the credits, but I wouldn’t be surprised if he’s the new director or at least has something to do with the switch to DSLRs.