[Alan Kelley]

Missing the point on what makes Avid great. Not that it’s glamorous, high-end Hollywood, or that it was and has been the choice of broadcast, cable, even the Olympics. But that it’s outdated architecture remains for one simple reason: speed.
Avid was initially designed by editors who knew the all the ins and outs of creating content for deadlines. That’s the key. PPro was adapted from Photoshop which is a graphic design program having little to do with the rigors of producing film and TV on time.
I’ve used PPro. It’s not bad, just slow. If you are in a market that doesn’t require fast production, like corporate video, PPro is fine. You can even make your deadline with it.
One time I used Premiere for a five camera concert performance. No multi-cam at that point. Just stack up the the cameras on separate tracks and carve out the stuff you don’t want. Did a whole one hour show, including cutting the commercials and band interviews in a week and a 1/2. Met the deadline.
The difference is that with Avid, probably I wouldn’t have needed to work any 24hour shifts to finish on time. Yes just live in the editing room. Say goodbye to friends and family. Get your meals at 7 Eleven.
And here’s why. That ancient architecture is amazing for high-speed editing. How is that?
Simple. Almost every function in Avid can be mapped to single keys. If you watch seasoned Avid movie editors, they are just rapidly typing on the keyboard, like typing a document. You can go as fast as your typing speed allows. Very little reliance on the mouse, which cuts your time down. Multiple key strokes for single functions that are common in PPro will slow you down as well.
As for ScrptSync not being available on MC 8? I just never upgraded to 8 so I could keep using it. For those unfamiliar with it. You just import the text of a script, the program matches the footage with the text and you’re ready to go. The director comes in and says, “In scene 82, Joe says “Get going.” Show me all the takes of that line.” It’s easy and super fast. Maybe the director or you don’t remember where Joe says that line. Also easy and fast. You just type in the line in PhraseFind and there you have all the clips associated with it, even the off-camera takes.
Here’s an excerpt from the Premiere cut I did on the 5 camera shoot: https://youtu.be/DnzT5KU-hV4

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