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  • [Jeremy Garchow] “He didn’t say he did it with the first Mac”

    yes – but if you read the accounts of its creation – which I know you have, so this is for conversation – he was insane to make it a well designed affordable appliance. Emphasis on affordable appliance. he had them look at italian made cooking appliances for gods sake. That’s why he refused to allow more than 128K of memory. For cost. his heart was in the right place. But he made his staff’s lives a living hell trying to work miracles.

    he tried to bend physics and economics on the first mac – because his overwhelming goal was to alter the experience of millions – with real typography, a revolutionary interface, ease of use – all the stuff everyone knows.

    One of my favourite stories is that in later years he had a pretty bucolic home life with wife and children – and that one time he lead dinner table discussions on a proper washing machine for the house for weeks. That sounds like it could be boring, but I doubt he was a boring dinner party conversationalist.

    Or how he would come out of the house like a kid when Larry Ellison, one of his closest friends, would drive around in an insanely expensive car. He’d laugh with him and coo over the car – but you never saw him indulge that kind of materialism.

    I’m pretty sure he could be and was a monster to any number of people, but according to those that knew him, never to his family. He apparently reared pretty excellent empathic children and his wife looked to love him a lot.

    And he would not have sanctioned that hand rubbed twice as hard as gold wrist bauble. he would have made the one device and charged what he felt was a proper price. He would have screamed at his entire staff for half a decade – stabbing at a whiteboard five times a week and throwing pens at them until he felt it was the thing it was actually supposed to be. I don’t personally think that watch has a clear sense of what it is or what it is for.

    And the gold one is a crass error – but we’ve both said that any number of times. Tim still believes it reveals the heart and soul of apple I think, but i’d argue the opposite. I personally think it goes against apple’s marrow.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • Aindreas Gallagher

    September 24, 2014 at 7:29 pm in reply to: This time next year…

    [Lance Bachelder] “feel young again – like the Viagra of NLE’s…”

    first compelling argument I’ve heard in two years.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • [Jeremy Garchow] ““Eichler did a great thing,” Jobs told me on one of our walks around his old neighborhood, which featured homes in the Eichler style. “His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people.” His appreciation for Eichler-style homes, Jobs said, instilled his passion for making sharply designed products for the mass market. “I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out the clean elegance of the Eichlers. “It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.”

    that’s a killer quote.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • well – I bow. so let’s all try it again:

    “Part of the problem is that smartphones are so horribly addictive, as moreish as smoking. but a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you’re 85 years old.”

    if you look, there is stuff out there on cutting edge iOS San Fran app groups exploiting addictive user app behaviours and rewarding them with animation responsiveness – you could wonder about FB mobile flirting with flagging anything new with red stamps not even associated with you when you enter the mobile app.

    and then you look at that watch, and the butterflies, and the heartbeats, and the narcotic tactile skin touch vibration cues and you really might wonder, given what they should know, what exactly apple are at, as social stewards, these days.

    In essence: I’d wonder again if Apple are interested in measuring your heartbeat, or simply being allowed to strum on your veins?

    https://www.nytimes.com/2014/09/11/fashion/steve-jobs-apple-was-a-low-tech-parent.html?_r=0

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • Charlie Brooker has largely refrained to now. And he really doesn’t need the clicks – he’s black mirror sure (it’s great writing). he hands pieces off to the guardian on his own timetable now. And he rather is headbutting apple.

    say this is a new lcd honeycomb of the same apps that are on your phone – that is in your hand – humming on your wrist.

    he argues addiction:

    “Part of the problem is that smartphones are so horribly addictive, as moreish as smoking. but a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you’re 85 years old.”

    if you look, there is stuff out there on cutting edge iOS San Fran app groups exploiting addictive user app behaviours and rewarding them with animation responsiveness – you could wonder about FB mobile flirting with flagging anything new with red stamps not even associated with you when you enter the mobile app.

    and then you look at that watch, and the butterflies, and the heartbeats, and the narcotic tactile skin touch vibration cues and you really might wonder, given what they should know, what exactly apple are at, as social stewards, these days.

    In essence: I’d wonder if they’re more interested in measuring your heartbeat, or strumming your veins.

    https://www.nytimes.com/2014/09/11/fashion/steve-jobs-apple-was-a-low-tech-parent.html?_r=0

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • this really has been coming.

    https://www.theguardian.com/commentisfree/2014/sep/22/apple-software-updates-iphone-watch-ios-8

    Then they launched the horrible-looking Apple Watch, which does everything an iPhone can do, but more expensively and pointlessly, and on a slightly different part of your body. Only an unhealthily devoted Apple fanatic could bear to wear a Apple Watch, and even that poor notional idiot would have to keep putting their iPhone down in order to operate the damn thing.

    Zola-esque consumer level savagery in the main piece.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • as long as they stay honest to the mission and don’t lose themselves in cartier accoutrements i suppose.

    they have actually just made a solid gold ipod nano, with trimmings, from a few years ago attached to a likely 300+ dollar milanese loop strap.

    seriously – would anyone like to read that last sentence again.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • I think you’re very wrong there in terms of the social implications for apple.

    But if that were true, then presumably solid gold laptops are next.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • well they haven’t been shown an apple gold phone quite yet.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • [Charlie Austin] “EDIT: I also think there’s a lot more to the watches than what they’ve talked about. I think the reveal was all about preventing leaks. They’ve said “here it is!”. They can’t lock down the manufacturers and prevent leaks. The software is another story… We really don’t know exactly what it’s gonna do…

    no personally. i rather think this is say more the fcpx reveal: it actually is what it is. the only thing lacking is the reveal of the lack of OMF.
    that watch is itemised on the site – what it is it largely is.

    No transformative sense of fcpX was hidden at first demo. neither was any element of the iphone for that matter. it’s just that the cook watch is stunningly less impressive.

    If apple are going to have a real problem here it’s with the fact that the watch largely is what it is – edit –

    as in it feels a largely stupid superfluous object with its tongue laid out to the overtly wealthy to the exclusion of broad american society.
    Cook definitely has the board installed to deliver that object.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

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