[Aindreas Gallagher]

sorry sir, I do a tad tend to use the lord’s name in an Irish fashion…

True indeed with garageband, it is mindboggling on the 1st gen ipad. I just wonder a little if the banal intricacies of a good editing system, fit to perform in a niche market, is realistically within the scope of their efforts.

as you say, we’ll know in fairly short order. I’m minded by looking at their native efforts with STP and motion though. they were both, ultimately, kludgy software with almost no market traction outside of the wake of FCP. I don’t actually think either of them are objectively particularly good software in hindsight? neither did they have a real life outside of the halo of FCP.

all the serious stuff was brought in – FCP itself, shake, colour, logic – (which I don’t know)
I think… it is an unspoken truth that apple’s own efforts show an attempt at pro software from a company not outfitted to produce pro software?
Motion was heavy and unwieldy (although haven’t used the newest) – and it was buggy. I had to personally try to architect it to be database driven to provide automated multiple GMT lower third endboards for a station launch and I found it genuinely horrible in action. just heavy and chrome filled. make comparisons at will…

So was STP. And STP I knew pretty well.

Apple, I find, make a form of software that looks sort of right when you launch it, sounds interesting, and appears to have interesting workflows, but it ultimately tends to be a slightly gloopy curio. It is as if the software engineers never knew professional hunger – there is a lack of operating empathy in how they go about things – they are just wandering around making idealised scenarios that please in the boardroom demo? that there is, and has never really been any ear at all to the ground?

that aloofness represents brilliance in the consumer market and allows them to leapfrog entire markets intuitively, but as an impulse, it is utter poison to the provision of workable, scalable professional software. I don’t think apple are any longer in a mind position to produce workable professional software. They are completely deaf to any critical signals – and, if larry jordan is to be believed, they wilfully ignore deafening signals coming in on private channels during their rather paper thin betas.

Ultimately – I think that Apple are institutionally (and in a way, for the best of reasons more broadly,) incapable of fostering any of the co-operative customer base relationships critical to the production of this type of software.
You cannot simply toss the puck in the air and skate to where you think it lands in five years: because you are not talking about the whims of consumer habits, you are talking about entire invested industries and countless livelihoods.
That’s not really a puck throwing scenario.

I’d argue that any professional software produced by Apple corporation is currently, (and will for the foreseeable future be), somewhat beautifully made but largely unusable white elephants on sale.

(long reply!)

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

good christ.

also its strange to see calm collected investigation as opposed to the native froth loopiness of crazed natives like, well, me.

if…

if apple have in fact walked FCP this far down architectural FUBAR – if it is at subsidence level – is there a basis for thinking they have the wherewithal to walk it back out?

how many software engineers are left working on this thing anyway?

ah god.

annnyway besides – and indeed – happy thanksgiving peeps one and all.

(last ever time for this)

ancient quote from the assembled mass of humanity on this day of thanksgiving, from their gods, their elders and their forebearers:

“Randy Ubillos, you scion of editing intelligentsia, you visionary of time – we thank you Randy for this steaming, brown, curled, strangely smelling, but surely wonderful, wonderful editing bread. thanks for what you took the time to do once you got bored by the strictures of editing as we understood it.
And so it is that we truly thank you Randy, for what you did to Final Cut Pro.”

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

happy thanks giving sirs – highly enlightening vibrant forum this be, I’ve read and been informed by some of the best stuff on both sides. I still refer people to some of lawrence’s stuff on absolute time. that tickled the brain bone no end.
mind you, I do rather fear to look back at the litany of tub thumping posts on my own part..

enjoy the turkey!

A

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

I’m still sitting in my nappy screaming.
I haven’t really done anything bar poke repeatedly at FCPX on my lappie or at the store while swallowing bile and – checking out PPro 5.5.

there are actually no toys left to throw out at this stage. I have thrown every toy out about five times by now.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Franz Bieberkopf] “It is a fantasy, but it is attractive because Murch is clearly speaking to the sense of betrayed trust and the idea that editors need a voice in all this …”

yep.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

for sure, it runs around your head though.

Given that dissimilar private companies (numbering three really?), are completely in charge of what editing actually is as a toolset, and given their varying health, something as simple as an inability to class something as a professional editing system without basic adherence to professional practise and interoperability has.. an attraction.

mostly I think its just an interesting conversation: do we have within us the basis of a commonly agreed inherent toolset that needs to be respected or is editing now simply an amorphous assembly of media assets that any company’s engineers can do anything they like to in architectural terms?

Who has rights here? The editing basis of the moving image? its practitioners? If all their engineers were slipped LSD mickey finns, and all three editing providers then produced software where you had to puncture floating onscreen bubbles in order to perform a three point edit – what exactly then happens to film, television, documentary or indeed the ocean of corporate?

Given that they are not editors, should there be documented parameters to shape software engineers approach to the editing paradigm?
Either editing has an independent reality and nomenclature outside the whims of the providers, or it doesn’t.

I only argue about rights and protections for the editing paradigm because the market forces are so weak here: adobe can be truly fickle and lazy, avid is in deep trouble, and apple just tried the ‘whip the tablecloth’ gag and failed – hence the broken plates and glass in everyone’s face.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

whither ZFS? apple had something there,

time machine would have been pinging incredibly volume efficient queries then eh?

I read about the windows tech of cobbling drives together for a contiguous volume in windows media centre?
there is, to be fair, something to be said for the great outdoors…

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

ara.. forget my geeky questions. although that was a cracking answer.

[Jeremy Garchow] “Galileo Figaro, Beelzebub has a devil put aside for me”

tune!

<]:0)

https://www.youtube.com/watch?v=irp8CNj9qBI

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

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[Aindreas Gallagher]

reading through – how in the hell? I thought NTFS was death? read, but no OS X write?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

I… don’t know… its been a while..

I was WinNT for a good number of years, I’ll defend that OS until I die. It was fashioned after the one ring as far as I can tell. It didn’t crash once in three years on a P3 600mhz – and I beat the hell out of it.

It’s just – have you seen the windows 8 proposed explorer? they’ve got the ribbon there now. its like GUI vomit. I don’t know if I can go there walter, having badly studied design, and also, when they go WIN8 – we are all actually going to go to an insane version of metro using a mouse??? when we press the start button. we’re going to be in metro tiles, on a 24-30″ inch screen, to manage our applications.

meanwhile quicktimeX continues to be terrifyingly brain damaged, lion doesn’t have persistent scroll bars, won’t show the drive at default..

oh sure good. jesus.

Frankly, I think both OS’s are going to hell.

I’m not sure what exactly in jeebus’s name we are supposed to do at this stage.

I fear for the professional, I am not afraid to tell you.

time was we could rely on the proletariat moron to broadly purchase the same kit we badly needed at mass market prices.

If our own specific operating system, hardware/software system needs are about to slip to the bad (L-R not centre) bell probability curve of popular computing… if everyone else is wandering away to consumable computing on completely different terms…

well then, its just not pretty.

NOT PRETTY.

DOOM.

I call utter doom.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics