Denine James Hula Post

Hula Post Puts Avid Subscription Software to Work for Celebrated Film and TV Production Clientele

In a move from perpetual licensing, Hula’s clients get up-to-the-minute features and capabilities from Media Composer editing software.

Hula Post, a leading supplier of post-production technology and support for motion pictures, television and streaming platforms, recently transitioned to subscription licensing of Avid’s(NASDAQ: AVID)Media Composer | Enterprise video editing software. Now, Hula Post ensures that hundreds of Hollywood’s remote and on-site video editors can always work with the latest Media Composer editing software and take full advantage of Avid’s continuous delivery of new product features and capabilities.

Hula Post, one of the few majority woman-owned post-production companies providing services to production companies, studios and networks, specializes in defining and delivering state-of-the-art workflow solutions across its three facilities and its clients’ properties. These include the breakthrough Hula Post Everywhere remote editing service, developed to keep clients working throughout the pandemic. Hula built this around a comprehensive technology portfolio including Avid creative tools and a secure datacenter with Avid NEXIS storage to support Hollywood’s most celebrated, high-profile projects.

Denine James-Nio, Chief Executive Officer of Hula Post, commented, “Hula creates customized workflows to meet our clients specific needs, therefore we rely on a highly flexible technology core in order to shape the right solution every time. Media Composer subscription is a perfect tool for us to do that. We can manage our total editing resources, be more responsive and at the same time let our clients take advantage of Avid’s latest creative tool updates and releases.”

Tom Cordiner, Chief Revenue Officer of Avid, commented, “Close partners to Avid like Hula Post are taking the lead in the industry’s shift to subscription technologies. It’s all about getting more value out of their technology operations and keeping complexity out of the picture so they can keep client productions running at peak performance while demand for new TV shows, movies and other high-quality content keeps skyrocketing.”
To learn more, take a video tour of the latest version of Media Composer.

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