Midivision has the first Dolby Atmos Certified Studio in Africa

HHB Communications enables Midivision to become the first Dolby Atmos Certified Studio in Africa

This October Midivision became the first Dolby Atmos certified studio in Africa. Midivision is based in Lekki, Nigeria and the driving force behind this studio is founder and CEO Dr Bayo Adepetun. As the Nollywood film industry continues to grow OTT providers will increase the number of Nigerian films included in their content libraries. Now Midivision will be set to be the only production studio able to provide local Dolby Atmos post-production services.

A medical doctor by training Dr Bayo’s passion for music composition and production lead him to leave his practice and build his first studio in 1998. Now Dr Bayo focuses on championing audio technology and sound quality in the Nigerian film industry.  When he first started this upgrade project, he reached out to the audio experts at HHB Communications.

“Since installing the first HE-RMU in the UK in 2017, HHB have gained experience from specifying, installing, commissioning and supporting numerous Dolby Atmos system. Our wealth of experience and dedicated technical support team mean that we can offer a remote service where we provide detailed instructions on installing the hardware and then connect remotely for commissioning, training and support. I first met Dr Bayo around three years ago when HHB provided advice and equipment for an upgrade to 5.1. Dr Bayo is always a pleasure to deal with and, although we could not carry out any training or other meetings in person this time, it was great that HHB could assist with his Atmos upgrade.”, commented Head of Sales Matthew Fletcher.

HHB supplied Dr Bayo with an Atmos studio that includes a HT-RMU, Avid S1, two MTRX Studios, and a Genelec monitoring system. Once the equipment was set up at Midivision the HHB tech support team were able to configure the new system remotely. Remote commissioning and support have been critical during the pandemic. Despite travel restrictions HHB CTO John Johnson was able to set up Midivision’s new studio from London. This enabled Dr Bayo to quickly start the Dolby Atmos certification process.

With the room now up and working Dr Bayo is already enjoying using his new system. “The simplicity of the Avid S1, and the all-in-one features of the MTRX Studio are very straightforward. The automation control and responsiveness of the S1 make it a valuable tool,” says Dr Bayo. When it comes to his monitoring system, “I have always found Genelec to give the best reference I need for any studio I’ve ever worked in”.

Since the commissioning of the studio on the first of September, Midivision has already started work on two feature films, one documentary, and an enhanced audio book project. Dr Bayo and his team produced the score, audio post, and sound design in Atmos to show the Nollywood what Atmos can do for local industry.

Responses

  1. well – #1 – I am jealous of this guy. He is brilliant – kind of like Sam Bogoch of Axle.ai, who is a doctor, or Ben Carson, who is a doctor. And it appears that HHB in London did a great job for him.
    But Dr. B (as he is called) has not been practicing medicine for a while –
    Do you still practice medicine?
    I enjoy doing what I do. People have asked me if I will go back to medicine. Well, the truth of the matter is that for some years now, I have had to lead small medical teams out to the Niger Delta to provide primary health care for some communities and I am working on that with one or two of the oil companies. That unfortunately is the medicine I practice now. With some other people, we started working on a TV programme which started in 2011/2012 but it is on hold right now due to lack of proper funding and it is called What’s Up Doc? It is supposed to be a small drama sketch with actual doctors coming to talk about their experiences. We did a good pilot then with Femi Odugbemi; a fantastic guy.

    so like these other guys – he is now an audio guy, who HAPPENS to have a medical degree.
    It’s still a great article.
    Bob

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