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You knew THIS was coming
A guy sets aside his RED camera, and decides to shoot a commercial using his iPhone 4. You can only see 360 video on the iPhone itself, but connect to a PC and it outputs full 720p.
It’s obviously going after something like the Flip than the Canons and Nikons…but pretty interesting for a first try…
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW MagazineMy Blog: “Is this thing on? Oh it’s on!”
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25 Replies
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oi
Bob Zelin
(VH-1.com presents iPhone 4 bands)
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There’s a commercial that’s been on TV over a month that was shot with another camera or a phone. Can’t recall what it is, but it’s a women walking through a city and ends up with a reverse shot showing the camera / phone on a tripod in front of her.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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[Bob Zelin] “oi”
I thought it was spelled “oy,” as in “oy vey” or “oy gevalt.” My Yiddish neighbors in Brooklyn taught me these…and at my very, very firm insistence, a number of things that I’m not able to repeat here. I mean, why learn a foreign language if you can’t cuss in it?
In any case, the same intent: woe!
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Seems a little choppy in places, some rolling shutter issues? There’s an odd shadow near the top of the frame during the overhead crane shot, too. Reds look super-saturated and the greens look like they could use some work. Could be from YouTube compression, too.
Here’s another short film shot on an iPhone 4: https://vimeo.com/12819723
Maybe that’ll take the heat off of DSLRs for a little bit. Before the DSLR craze, people were already making camera rigs for phones. I like the idea of remote shooting with both cameras and doing a preliminary rough edit on the iPhone.
Jonathan Ziegler
https://www.electrictiger.com/
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[Jonathan Ziegler] “There’s an odd shadow near the top of the frame during the overhead crane shot, too.”
They mention a crane, but they also mention an RC helicopter. My guess is that the shadows are the blades of the copter.
And seriously man, an RC helicopter, and the shot looks (relatively) great. Definitely something you can get away with with an iPhone more readily than a RED.
@Stephen, I don’t think they are talking about this as an actual substitute for the RED. People are in fact doing that with DSLRs in some conditions, but I’m certainly not suggesting anything like that. I just think it’s interesting that, even with the specific issues that you and Jonathan mention, and others as well, it still passes the straight face test.
We might revisit this after iPhone 5. 🙂
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[Tim Wilson] “We might revisit this after iPhone 5. :-)”
With new, improved antennae that give an electric shock to the user so they don’t hold the phone “incorrectly.”
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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“I like the idea of remote shooting with both cameras and doing a preliminary rough edit on the iPhone.”
Just curious Jonathan… but why would anyone want to do that?
Our rough edits usually evolve into the final edit pretty rapidly (sometimes the first cut is the final, if we get lucky). I can’t see the benefit of doing a rough cut of the iPhone footage first (let alone shooting with dual cameras purely so one can generate rough-cuttable footge), only then to start cutting on the “real” footage later.
Sounds like doing the same job twice. Unless I’m missing something, which is certainly possible.
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
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I suspect that it won’t be long before some of the iPhone storyboard products like Cinemek’s Storyboard Composer or even a future iPhone version of iMovie will make it’s way to the small handset world.
I can see doing a rough cut in an airplane seat or at the lunch counter without ever having to unfold the laptop or iPad.
Doing “real” editing is not the point. The point is that the platforms and software are already here – we’re just discussing slightly expanding the current tools with even more utility.
It’s to real editing what a small sketchpad is to fine art. Nothing more or less.
And to the kids coming up for whom editing has ALWAYS been manipulating visuals on a screen – it’s just another tool to fiddle with that may or may not help them develop a new process for visualizing work.
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Maybe there could be a bluetooth video tap for iPhone so you get proxys on the phone from the 1st cam, then you could rough cut that on the way home and send the edl to the suite for finishing.
Steve
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The project I would like to see is a crowd of iPhone 4 users clustered around a band, creating enough footage to morph between the various cams in “bullet time” style. This effect would be awesome for wedding shoots in scenes like leaving the church, tossing the bouquet, etc.
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