Wonder what they’re saying in Cupertino…?

[Jamie Franklin]

Who knows..but I wouldn’t repeat it here. They might send you cease and assist letters for using a term they might use…

[Jerry Hofmann]

Apple is no doubt not that surprised. They do know this market I’d think by now seeing that they have the largest share of it. Something tells me they what they are doing… I’ll stay tuned. They’ll say nothing, they will just release. Nothing new there.

Jerry

Apple Certified Trainer, Producer, Writer, Director Editor, Gun for Hire and other things. I ski. My Blog: https://blogs.creativecow.net/Jerry-Hofmann

Current DVD:
https://store.creativecow.net/p/81/jerry_hofmanns_final_cut_system_setup

8-Core 3.0 Intel Mac Pro, Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D, AJA Io HD, 17″ MBP, Matrox MXO2 with MAX – Cinema Displays I have a 22″ that I paid 4k for still working. G4 with Kona SD card, and SCSI card.

[Chris Harlan]

My guess is that they were just expecting this, and that they are looking at it as acceptable, minor collateral damage. They make phones and pads now. What other stuff they still make, really needs to be in service of that market. I don’t think the care two poops that they are handing us over to Avid or Adobe. My guess is that there will be no response, but if there were one, it would be “don’t let the door hit you in the ass on the way out.”

[J Hussar]

I think they put FCPX out as part of their new IOS consumer, finger swiping focus.

They will see if people are angry (and every pro I’ve talked to in the past 24 hours is exceedingly angry). Seeing we are angry may force them to put in the features we need. Or at least be forced to make some statement through back channels, etc. about it all.

If we pros say nothing – or worse – we talk happily of the new look, or some dumb meta data nonsense, or are stupid enough to think that the features we need will be magically added and we stay quiet, then we will get nothing from them. Then FCP, as we knew it, is dead.

Pretty simple.

Also, adding feature is simply programming – that’s it. Pulling in a linear timeline from 7 is simply code like an EDL and conforming it to the new project timeline. Maybe we don’t get our bins back, but a timeline is not hard. Seriously!

[Mike Parfit]

But, Jerry, isn’t that most of the problem here — the fact that they’ll say nothing?

In this case, in which genuine customers — and more importantly, trend-setters, early adopters, and other forms of leaders — are angry and deserting the ship, a genuine game plan for going forward from Apple would be a huge help.

All this secrecy starts to look like absurd aristocratic game-playing with masks and giggles when livelihoods are at stake outside the ballroom. And whatever happened to the importance of brand loyalty? There’s always that tipping point at which it turns to brand animosity.

Does Apple think the magic carpet ride will go on forever? Professional creative people responding to a class act set the tone that opened a lot of doors for Apple’s rise; why does the company now so disrespect those same people that it is unwilling to show them where it is going?

Mike Parfit
Co-director, The Whale

[Fabiana Cruz]

VERY sad, but true… true…

[David Burch]

I agree. This is why all of the ranting is necessary at this point. This could mean the future of not only Apple’s market share, but the workflows for thousands of production houses all over the world. If Apple doesn’t hear how mad their customers are, of if they have anecdotes to point to and say “See, people are happy…the unhappy ones are just being loud”, then why where’s the sense of urgency to make the software useable for pros?