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Will Apple abandon pro-users all together?
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Bill, I agree with pretty much everything you said there.
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[Jeremy Garchow] “This will change rather soon, no? I thought Apple had an exclusive for only a short while.”
Maybe. If I look at the product page of Blackmagic it seems they clearly make a destinction in that area. USB3 for win, TB for the Mac. No cross platform drivers for either of them. And very few pc makers have anounced support for TB at this point. It may well become another FW800 with little adoption.
What’s the point of the exclusivity anyway? The more widespread a new technology becomes the more likely new devices will pop-up. -
[Frank Gothmann] “What’s the point of the exclusivity anyway?”
From what I can gather, Apple threw some money in to get it to market.
If you look around, you’ll see that it’s probably coming to windows, there’s been a few demos of it, it works on Bootcamp and windows 7.
My guess is that it will get there. Usb2 and fw800 are fairly similar, not exactly, but fairly. Thunderbolt and usb3 are quite different.
Whether or not blackmagic decides to write drivers is different. There’s really no reason to write windows thunderbolt or Mac usb3 drivers at this particular time in history.
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[Chris Harlan] “Bill, I agree with pretty much everything you said there.”
This is unacceptable, Chris. This is a debate forum!
Jason Jenkins
Flowmotion Media
Video production… with style! -
I agree with this analysis, too.
In my mind, innovation and democratization are two separate things; I guess I thought you were going somewhere else with your line of reasoning when I responded to your previous post.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Michael Gissing] “I feel a more pertinent question is will pro users abandon Apple all together. Following the angst and the rumours over the past six months, I need a reason to stay with Apple for software and hardware. They have spooked my horses and I have so much more choice than one year ago.”
Good point. I’m typing this on a PC right now. Although I’ve been relying on PCs for some specific software for years, the notion that I’d be doing the bulk of my work on a PC would have been almost unthinkable a year or two ago for anyone that knew me.
I’m sure I’m not the only one testing the waters — and being pleasantly surprised.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Bill Davis] ”
I think the “elevation” of general purpose video editing into a mainstream form of communication is liable to be transformative. There will always be professional editors with high level skills and business models that drive their work and paychecks. But up to this point in history, it wasn’t really possible for specialized skills such as video editing to spread out of the pro shops and into the larger population. Today, I know a lot of business owners who are increasingly “video fluent.” It’s the guy who owns the dog training operation shooting his own training sessions, editing the results and using it just like the sports teams do to drive performance. It’s the small business woman who figures out that she CAN set up a camera and even if she’s not completely smooth and professional, can do a credible job of demonstrating her new product or service.”Bill, I’m not using this as a crack, but in the last week or so, you’ve made negative reference to the historical skills mess from the birth of desktop publishing in reply to simon ubsdell on youtube video usage I think – referring to the proliferation of tools usage in that crazy period of dissemination of publishing skills – fonts ago-go, and bad design.
And then I read the above quote and I am confused to the point of being brought to a stop..
As someone who was half formally trained in print design and typography, I was never much in fear of new entrants with page maker and a leaflet they needed to make. I was however utterly inspired by carson, neville brody and the other new wave typographic practitioners. they ripped up the book. they reformulated what type design meant – and the digital transformation completely underpinned their leap.
Right?
we understand that both of us yes? So we have a casual wholesale dissemination of tools availability – for anyone – allied to an explosion of entry and execution for those operating at the highest level expression of talent in the typographic and design industry. great stuff.
So simultaneously both for the casual; pagemaker – latterly word or anything, and then Quark, fontographer, illustrator, Aldus products for the professional – all good – *but* there is no moron’s drumbeat to make one mulch of anything. we all arc away.
looking back, it is an over-said truth that there was bad design – fine – tools and availability were magnified incredibly – but it was grand, it all sorted itself out.
nevertheless, the idea that the entrance, the show stopping entrance of a guy badly putting together a corporate six page newsletter was a harbringer of transformative change to the craft of design and typography is laughable right Bill? because it wasn’t.
I’m really wondering about what your guy here below brings to the party:
I know a lot of business owners who are increasingly “video fluent.” It’s the guy who owns the dog training operation shooting his own training sessions, editing the results and using it just like the sports teams do to drive performance.
What do you actually mean bill?
do you mean that editing doesn’t matter fullstop, or do you mean that editing doesn’t matter to him? Do you mean that editing is that typographic flyer on his wall with bad comic sans? And that is what editing should be?Seriously Bill – do you actually care at all about the craft of editing? What are you saying?
then you say all this guff:
editing the results and using it just like the sports teams do to drive performance. It’s the small business woman who figures out that she CAN set up a camera and even if she’s not completely smooth and professional, can do a credible job of demonstrating her new product or service.There was a point in human history when the ability to read and write was the great distinguisher between those who had the best chance of upward mobility and those who didn’t.
It’s interesting to imagine what “visual communication skills” will enable for people who have them in the future.
It’s interesting to imagine what “visual communication skills” will enable for people who have them in the future
I’m going to answer that Bill – its a flyer.
OK? you’re describing a flyer.
that aside.
there are things to do with FCPX that annoy me, the biggest thing is that Apple decided that tool and market dissemination wasn’t enough, they had to take adobe illustrator, Photoshop, the Aldus products… Quark and smash the video version of that into a grey consumer mulch which they would then throw away as a loss leader.
they’re like microsoft – they are killing the entire field of editing, avid et al while they’re at it, and offering up a half baked nearly unusable version of their consumer editing app for three hundred dollars! nobody ever has to think about editing again!
even microsoft never shafted the humanitarian arts as badly as apple is doing.
they are wrecking the technical market for the pursuit of the art and craft of editing. they are about destroying the entire market. Apple are nearly the worst thing that ever happened to the moving image software maket at this point.
think about it – they are killing the entire market in a pure microsoft fashion by making it economically inhospitable. Immense market leverage for the price of a proverbial burger. Does this remind you of anyone? Do we think we will see any other new innovations? in a 300 dollar perpetuity pagemaker market? Why don’t they just make it free? At least then we could launch netscape style anti-trust.
People say that, at their worst, Microsoft deadened the stuff closest to them – OS’s, browsers for a while, word processors, speadsheets, etc.
well.. welcome to your very own nightmare apple: because you are smothering with price and leverage the heartland market your dead founder stood in front of –
your crossroads of the arts and humanities: you would smother any other entrant, and you will sell software for five bucks if needs be to kill and command that market.
If Avid goes under, and premiere limps along – what’s editing got now that Apple got rid of everything?Editing has Apple the way the browser had Microsoft.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I’m not saying what Apple has done with FCPX is the end all be all. Rarely do I, personally, see things in devastating or windfall extremes. Fcpx will be right for some, not for all, and for the “not all” crowd, some smart company will fill the void if there’s profit to be made.
[Aindreas Gallagher] “Editing has Apple the way the browser had microsoft.”
A mentor of mine told me that it’s never been about the tools. It’s always about the talent using the tools, and this was prior to digital acquisition and post. If you have the most expensive camera in the room and take shitty pictures, no one will hire you. This has been going on for a long time.
This same conversation happened with FCP and a little later the “DV revolution”. Some even said it about the ubiquitous Sony UVW1800 workhorse, it just wasn’t good enough.
The tools are getting cheaper as is the processing, not necessarily for the latest greatest sizzle cores, but certainly for some of the get ‘er done cores.
When you hire a carpenter, do you look at his tools? Did cheap steel ruin their craft or can they still pound nails and build a home?
While I agree with you, I don’t agree with you.
Blackmagic is giving away a really powerful color corrector. Is that destroying a part of the craft?
If Lightworks gets off the ground, is viable, and offers their product for a minimal charge. Is that destroying the craft?
If FCPX had interchange in June and sold at the same price, would you still feel this way?
This video that came from fcp.co today kind of dovetails, somewhat, to some of the ideas floating around here but pertains to the camera market: https://vimeo.com/32813276
Things are changing faster than ever before.
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[Jeremy Garchow] “A mentor of mine told me that it’s never been about the tools. It’s always about the talent using the tools”
Honestly Jeremy, that’s one of the most overused and supremely over-simplistic cliches of all times. And, it’s really insulting to those artists who have heavily invested in FCP infrastructure. There are many very talented artists around the world who simply can’t afford the kind of disruption Apple has created for them in these times of tremendous economic upheaval.
The costs of retraining and retooling are hardly insignificant for many, and they should not be made to sound trivial. You have the luxury of working for people who buy your toys, but not everyone in the world is so lucky. Rafael has mentioned this to you several times, but you’re not obviously not paying attention.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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Yes rather, a mentor of mine told me to really try not to use the hackneyed ‘it’s not the tools it’s the talent’ line if at all possible.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
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