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Why is importing footage significantly slower than AMA linking and then transcoding?
This is probably a very simple question to answer, but I see this come up everywhere and have never seen it explained.
The way I understand it is there’s two ways to get footage imported into media composer (for the record I’m importing raw 7d footage).
If I import footage using “Import…” the footage is immediately transcoded. On the other hand, if I import using “AMA linking” the footage is not transcoded at all until I use the “Consolidate/Transcode” option.
I would think that there would be no difference between these two options. However, as I’ve read countless times, and seen for myself through some experimentation, the second method is significantly faster. How can this be the case? What is happening differently? Either way Avid is taking the exact same footage and converting it to the exact same format.