Why FCPX?

[Shane Ross]

[Brian Seegmiller] “Lance, what are those feature films?”

Now, I’m not Lance, but I’ve worked with him at NAB…

FOCUS…2015. Will Smith movie
Whiskey Tango Foxtrot…2016. Tina Fey film

But it should be noted that both films had the same editor, Jan Kovak

Shane
Little Frog Post
Read my blog, Little Frog in High Def

[Oliver Peters]

[Shane Ross] “FOCUS…2015. Will Smith movie
Whiskey Tango Foxtrot…2016. Tina Fey film”

There are plenty of indie films floating around that have been cut on FCPX, along with a number of international films and TV series. However, if you limit the scope to studio-distributed films, it’s only those two to date. Nothing in the pipeline either, that I’m aware off.

– Oliver

Oliver Peters – oliverpeters.com

[Charlie Austin]

[Oliver Peters] “However, if you limit the scope to studio-distributed films, it’s only those two to date. Nothing in the pipeline either, that I’m aware off.”

I know you’re just answering the question, but does that matter? If so, why?

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~\”It is a poor craftsman who blames his tools.\”~
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~\”The function you just attempted is not yet implemented\”~

[Oliver Peters]

[Charlie Austin] “I know you’re just answering the question, but does that matter? If so, why?”

Yes, from a standpoint of PR, as well as getting the LA editorial community interested in using X more than they do. For example, I routinely do film editor interview articles. Based on my discussions, there’s a definite uptick with Premiere Pro among A-list “Hollywood” feature film editors, which I don’t see with FCPX. It’s not only that the editors have a natural inclination towards Premiere, but also that they like the way Adobe reaches out and engages the community. Perception becomes reality.

– Oliver

Oliver Peters – oliverpeters.com

[Oliver Peters]

PS: My point leads into this one:

“DM: …The only issue we had was in finding a second editor to come in and make changes when our original editor had to move on to her next job. We had a really difficult time finding someone with Final Cut Pro X experience.”

It doesn’t seem like that issue has changed in 6 years. You really can’t excuse that to FUD. There are definite advantages to using X, but articulating those is a function of PR, which is something Apple is woefully deficient about. The result is a general attitude among key influencers that it’s not the tool to use.

– Oliver

Oliver Peters – oliverpeters.com

[Steve Connor]

[Oliver Peters] ” but articulating those is a function of PR, which is something Apple is woefully deficient about. The result is a general attitude among key influencers that it’s not the tool to use.

“

Or perhaps Apple are like me and don’t care in the slightest whether the tiny fraction of Editors who are “Hollywood A Listers” or “key influencers” use it.

It seems to have sold quite well without them 🙂

[Andrew Kimery]

[Steve Connor] “Or perhaps Apple are like me and don’t care in the slightest whether the tiny fraction of Editors who are “Hollywood A Listers” or “key influencers” use it.”

Apple’s In Action page tells a different story. ????

https://www.apple.com/final-cut-pro/in-action/

[Oliver Peters]

[Steve Connor] “Or perhaps Apple are like me and don’t care in the slightest whether the tiny fraction of Editors who are “Hollywood A Listers” or “key influencers” use it.”

They seem to be more than happy to use the publicity when it’s there ☺

– Oliver

Oliver Peters – oliverpeters.com

[Shane Ross]

[Andrew Kimery] “Apple’s In Action page tells a different story. “

Still has Leverage, that went off the air 5 years ago. And the production company now doing other shows…unknown what they use to edit, but if it was FCX, you’d think Apple would try to reach out for that.

And I would THINK that Apple would put PR all over the DIANA: IN HER OWN WORDS doc that was all cut in FCX. Heck, that whole company is all FCX all the time and have multiple shows and series, all for broadcast, all docs, various networks. You’d think that the PR people would be touting them…but no, nothing.

Shane
Little Frog Post
Read my blog, Little Frog in High Def

[Steve Connor]

[Oliver Peters] “They seem to be more than happy to use the publicity when it’s there ☺
“

Of course, why wouldn’t they, but perhaps they don’t want to spend the time and effort to get FCPX into studio feature editing that Adobe does.

Just speculating really, FCPX users already know that it’s perfectly possible to cut Features with it 🙂