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Why FCPX?
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[Steve Connor] “[greg janza] “This is just my opinion but among the industry professionals that I personally speak with in my area, the abandonment of the company is definitely a trend on the rise.”
and in every facility and Production Office I go to in my area there are Mac’s everywhere, I do a lot of video work with tech companies including IBM and I see MacBook Pros everywhere there too.”
I still wonder how this shakes out geographically and by creative segment. I’m definitely seeing more and more creatives shift away from Apple. I don’t know about facilities, but a lot of the freelancers I interact with are definitely trending towards Windows machines with multiple nVidia GPUs… everyone seems to want dual GTX 1070s, 1080s and 1080Tis, and that looks to be a big reason for them switching. Folks who are getting more serious about Resolve also seem to want beefy GTX Titan cards with the latest/fastest i7 CPUs with a crap ton of RAM. It’s possible that I’m seeing that because my circles are more in the corporate mograph/3D/VFX worlds though. As for Macs in the corporate world, I think that’s mostly in design and marketing departments, and even then I see more of a split among the production people – the handful of the video people in my company are on PCs, half of the designers are on Macs and the few 3D folks (besides me) are also on Macs… that may change when they see my new rig though. ☺ Most of the rest of the company (20k + people) are on Microsoft Surfaces and Dell laptops, AFIAK the same is mostly true for the other big tech companies in town…
Shawn
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[Charlie Austin] ” it’s a real, tiny NLE in your pocket”
… or are you just happy to see me? Ba da boom.
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “It’s my recollection that the internet-wide negative comments started at the SuperMeet reveal”
Exactly.
And the Supermeet reveal was months before the product was ACTUALLY put on sale so anyone could assess – hands on – how It might function.
Seeing a prototype at a car show – doesn’t give you a clue about how the thing actually drives. (To keep the current small flurry of beloved auto analogies going!)
The initial negativity HAD to be based ENTIRELY on speculation – unless the only people posting all that negativity were those given “special access” – and I don’t believe that for a second.
Well before the product shipped – the negativity about X had been spreading like a brush fire for months. And brush fires cant spread unless they they have a dependable supply of fuel.
FCP X bashing before June 2011 could only have been based on imagination, speculative analysis lacking factual foundation and SPIN.
Cuz nobody actually KNEW anything more than that at the time.
I mean it’s not like we aren’t AWASH in this stuff today.
It seems like 90% of modern communications – from marketing to politics – is built around conditioning people about how they should THINK about stuff – before they have any actual experience with it. It’s pretty much the foundation the advertising industry rests upon.
The “shaped narrative” – as utterly American as George Washington’s cherry tree.
“I cannot tell a lie…”FWIW.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[andy patterson] “I am not saying the roles feature does not have merit or that it is not your best option. What I am asking is it everyone’s best option?”
What I like about Roles, and you describe it as “forethought”, but typically the first thing I do when importing media is organize the audio. I set Roles and Subroles (and can do this with as many clips I have selected with similar audio channels) and then typically, I don’t have to touch audio organization ever again during the edit. There’s no keeping track of what channel it’s in, or mapping to what output. I can do that at the every end, preparing an export, with a few clicks.
And if I have sync audio, and the audio recordist has kept track of mice during the shoot, the names of of the mic or character or situation is already in the audio metadata and transferred to Roles on import, making this process go much faster. At that point, I name the camera audio Role something simple like “Guide Track” or “SOT”, and the sync audio has the tracks names as recorded. It’s extremely useful, and very fast. Much faster than assigning tracks to every clip that goes in to the timeline, and much faster than mapping track to channel outputs on export.
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[andy patterson] “but I don’t see how discusing technology from the past is relevant. Do you?”
not really, just providing context. I’ve performed the same task on lots of systems dating back to prehistory. ☺
[andy patterson] “I am not saying the roles feature does not have merit or that it is not your best option. What I am asking is it everyone’s best option?”
Of course not, I’m not an NLE solipsist. All I’m saying is that for this particular task, exporting multiple versions of multiple sequences with different A & V output configurations FCP X is amazing. Yes, you can of course do this in any NLE, but it’s much easier from X. I prefer easy.
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
[Oliver Peters] “… or are you just happy to see me? Ba da boom.”
Maybe the psychological boost from packing something that may be objectively “slimmer” than before – but also definitely widescreen?
????
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis] “[Oliver Peters] “It’s my recollection that the internet-wide negative comments started at the SuperMeet reveal”
Exactly.
And the Supermeet reveal was months before the product was ACTUALLY put on sale so anyone could assess – hands on – how It might function.
“And who was responsible for deciding to reveal FCPX at the supermeet? Did somebody come in and hold a gun to someone’s head, or was it Apple’s decision? According to you Apple’s role-out was great and the blame for the bad PR should be put on some secret conspiracy to do damage to X that was beyond anyone’s control.
How about acknowledging that Apple had some negative feedback from editors before the meet, they decided to do a public reveal anyhow, when some negative buzz was generated by the supermeet reveal they chose to do absolutely nothing to contain it except announce on day 1 of FCPX’s availability that legacy was DOA and no longer available for sale (a decision they rescinded, on the down low, a few weeks later.)
Everything that happened to X was the result of Apple’s marketing and, in 20-20 hindsight, it was all predictable. There’s nothing “curious” about stupidity, it is the ready explanation for the world we live in.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
[Bill Davis] “Exactly.
And the Supermeet reveal was months before the product was ACTUALLY put on sale so anyone could assess – hands on – how It might function. “Except that it clearly showed the design and what was not to be included at launch. Most people didn’t need more than that to take an instant like or dislike to it. Having it in their hands didn’t really change the opinion if they didn’t like what they saw and heard at SuperMeet.
– Oliver
Oliver Peters – oliverpeters.com
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[Herb Sevush] “Everything that happened to X was the result of Apple’s marketing and, in 20-20 hindsight, it was all predictable. There’s nothing “curious” about stupidity, it is the ready explanation for the world we live in.
“After the demo I was quite excited to see what FCPX could do, but in hindsight revealing something which had a very similar looking interface, at least in the videos, to iMovie wasn’t exactly going to generate a huge amount of positive buzz.
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[Steve Connor] ”
After the demo I was quite excited to see what FCPX could do”I wasn’t at the demo, but my recollection of the weeks after was that there was both positive and negative spin from the meet, with a lot of people speculating about changes that would be made to the product between NAB and the release a few months later, and that it wasn’t until the release that the colossal negative response began.
But memory is fleeting.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf
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