Why do you think a new Mac Pro ISN’T coming?

[Jules Bowman]

I’m confused. Let us say as an under estimate that apple sold 20,000 £3000 mac pros. That is, I believe, £60million.

Now let us consider that they didn’t want to use ANY of their current resources for this as they were all focused on the iToys which rake in the billions, so they rent/build new premises, hire new tech staff, even some new ancillary staff and they get them to work on the Mac Pros.

I find it hard to believe that the above scenario will cost more than the £60 mill generated over even 2 years. In which cse a profit will be being turned. Even if that profit is one dollar they are duty bound as a corporation to generate it for their shareholders, but they don’t/won’t because why? It doesn’t fit into their self image of a post PC world?

Same scenario above could have been done for FCP8 with FCX being offered as a separate iToy software.

So, for me the only reason that this whole debate rages is because apple think they are über cool and iToys are the only future. Plus they are doing their shareholders out of profit.

Sack them all I’d say, if I owned their stock. silly silly boys/girls.

[Richard Herd]

Your kinds words are now a part of my blog and my marketing campaign proving my own genius. Too bad my reel stinks.

[Steve Connor] “in awe “

PLease keep reading. Ron and Tim need the money. 😉

I also enjoy your excellent posts on refining technique in X. But let’s cut to it. Herb owes Bill a beer.

Reality is, I received a variety of footage. I honestly started transcoding in compressor to be professional. I started to put it all in APR422, to edit in Legend.

Then the Matrix reloaded itself, and I was all…

Eff It.

I’ll make an event in X.

Done.

Started editing.

Seriously.

No kidding. Avid and CS6 are lame ducks and they know it. (Let me also state I used Premiere today, haven’t used Avid since 2003, M100 since 2005.) Editing is a fashion industry.

I–Rich–need a machine that will ingest footage from multiple sources simultaneously and let me conform to a single output. Moreover, it’s faster and more awesome to cut.

Two more points.

1. I love editing.
2. How am I gonna make up the cost structure? I get to do what I love to do quicker but I make less dough.

Oh…Legend. I’ll be at Disneyland on Tuesday…really.

[Richard Herd]

Easy answer. Uh…yeah. What I mean is “this is obvious.” Currently apple = iGadget. Growing brand recognition=

It’s a dialectic, IMO.

I don’t work for apple.

I like apple because of Lode Runner, circa 1985.

Honestly, I’m about out of jokes, saddest clown ever.

Truth is, multiple formats, multiple shooters, instant editing, export…doh! “share” are well designed tools. Cutting in X is also very smooth.

[Richard Herd]

Yeah. Some folks buy “pro” equipment because that’s what pros use, the halo effect.

[Richard Herd]

Let’s do some actuals.

Just to be clear: you think Apple will renege on .14% of $109,000,000,000.00. i think they will grow that .14%

You think Apple is actively seeking to annihilate $152,600,000.00 in gross receipts.

Please check my math.

I am reading you say that Apple does not care about $152M in GR.

Suffice it to say: I disagree. I believe that’s a lot of money. I believe apple believes that is a lot of money. I believe apple believes closing their pro editing market diminishes their brand.

[Handy Galaherang]

“Because the MacPro only caters to a “very small niche” market (as Philip Hodgetts often calls us)…even though we represent about, say, 20,000 people…isn’t only 2% of Apple’s user base, so it only stands to reason that they no longer make very expensive machines to cater to the 2%”

They don’t care about niche market, they are focusing on the best product. Just like Steve Jobs said: “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off. It happened at Apple when Sculley came in, which was my fault, and it happened when Ballmer took over at Microsoft.”

-Handry-

[Dennis Radeke]

I’ll take a whack at answering without reading all of the responses. Of course, it’s important for me to say this is my personal opinion only!

– MONEY: traditional tower markets are shrinking though still vital to certain market segments. In short, people who buy towers are not a big enough market for the machine that is Apple. Let me give you a choice – you can only pick one! A) make something that makes you some hundreds of millions of dollars. B) make something that makes you some tens of billions of dollars. Which do you choose. Right, Apple did too…
– Tower customers are NOT APPLE’S TARGET anymore. Towers don’t fit nicely into the digital hub of Apple anymore. For that matter, any traditional computer (IMO) will become a spoke instead of a hub as they invest more into iCloud.
– Thunderbolt is their future so PCI-E is not. Audio and video devices will be thunderbolt moving forward.

There are others like ancient case design, costing more than a PC, etc. but I will assume that many have already chimed in on those.

[Kevin Patrick]

[Shane Ross] ” When they run out of materials.”

You might be right. (since you have a source and I don’t)

However, Apple has a pretty good Sourcing organization. You may not agree when you look at instances where some of their new products are had to get. But when you under forecast demand it takes time to catch up. Increasing capacity involves a lot of time and money, especially for creating all the added tooling for all of their vendors. From semiconductors, to displays, glass, batteries, housings, etc. These are all long lead time items. They can take many weeks and all of them have to come together at the same time.

On the other hand, when you forecast too high, you simply have too much of something that you need to sell. This may be the case with the Mac Pro. But it’s been a pretty long time. I find it hard to believe that they over foretasted the Mac Pro by so many units they are still trying to sell the extra inventory. I don’t think this is typical Apple. They seem to have a history of making product cut over’s fairly quickly. Whether it’s from one iMac to the next (completely new designs), or simply ending a product all together such as the MacBook. Apple seems to do a pretty good job of managing end of life (or at least model life) of products without having years of inventory.

You may be right on the inventory issue. But I don’t think it would take Apple this long to clear out inventory. I would guess that if Apple ended the Mac Pro, there would be a fair number of Mac Pro users that might buy up what’s left, delaying the end of their own Mac Pro use. Didn’t that happen with HP’s ending of their tablet?

Either way, it always seems to be a topic that generates discussions and predictions.

[Steve Connor]

[Kevin Patrick] “Either way, it always seems to be a topic that generates discussions and predictions.”

and I’ll be sad that we’ll all have to stop talking about it when the new MacPro is announced in the next couple of weeks 🙂

Steve Connor
“The ripple command is just a workaround for not having a magnetic timelinel”
Adrenalin Television

[Kevin Patrick]

I won’t attempt to pick apart the numbers or the methodology used.

I think you could sum up the data by stating that Apple and McDonalds are far and away ahead of all the rest listed when it comes to Supply Chain and inventory management.

Which is why I have a hard time buying into the suggestion that Apple has kept the Mac Pro alive because they poorly managed the supply chain (inventory) for the Mac Pro.

They may still kill it. Or replace it with something they believe should be the next Mac Pro. (as in FCPX replaced FCS/FCP7) I just feel they have reasons other than inventory for keeping it around.

I’m sure we’ll find out.

https://www.appleinsider.com/articles/12/05/31/apple_turns_over_entire_inventory_every_five_days.html