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Why do you think a new Mac Pro ISN’T coming?
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[Craig Seeman] “being wrong would do some damage to his reputation as a writer.
“Damage? Naw. Its not like he was taking a stand or something. He hasn’t even written about it. Somebody asked him if he thought the Macpro was dead, he said “no,” and then somebody reported on the character of his smile. Le’s not take this moist towelette in the desert as anything more than it is. Yes, I believe he sometimes has good inside info, but it is hardly going to damage his career if there is no MacPro.
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I understand he was not simply stating an opinion but was stating information from a source he believed to be reliable. That’s a big difference. It was for a podcast. They don’t carry any less journalistic integrity and when a journalist uses a source they say is reliable, their reputation is at stake because it calls into question the journalist’s judgement on the reliability of their sources.
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I’ll start off this reply by saying that you all with think I’m nuts or smoking the weed or both. But I swear this happened.
About a month ago I HAD A DREAM, a real dream, not the beginning of a fairy tale, but some of you may think this in fact is a fairy tale,but it was as real a dream as I or anyone can have. I was hanging out with Steve Jobs, he was gone of course and we talked and hiked around the Palo Alto hills for a while, and he was really friendly and funny. This went on for awhile, then I was driving him back to his house in Los Altos and I finally worked up the nerve to ask him if Apple was coming out with a new Mac Pro. He looked at me as if that was the most ridiculous thing anyone could ever say. Of course, he said, what are you thinking, Apple would always make a computer like that. I dripped him off, we said goodbye and that was that.
I awoke from the dream with that kind of dream feeling you had as a kid, that all was right with the world. I knew it was true.
Full disclosure. I read the Isaacson book about 6 months previous, and I met Jobs in the late 80’s as part of a film project, but had not been thinking about him for a while. I leave it up to the reader to make a judgement.
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What amazes me is the arrogance of people that thinks we (as in video pros) are the only ones who need mac pro’s. What about..
Biochemists
Physicists
Engineers
Audio engineers
Photographers
Designers
Graphic designers,
Er software designers to name a few..If anyone doubts the first three I can take you to labs in the uk where PCs are rapidly being ditched for macpros at a rate of knots.
Michael Sanders
London Based DP/Editor -
I don’t think the new Mac Pro is coming but it is breathing really hard.
Robert Brown
Editor/VFX/Colorist – FCP, Smoke, Quantel Pablo, After Effects, 3DS MAX, Premiere Prohttps://vimeo.com/user3987510/videos
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[Don Scioli] “I dripped him off, we said goodbye and that was that.”
Hmmm, so he’s in a liquid state now?
The only this amiss is that he didn’t ask you sign an NDA. Maybe this is why Tim Cook is doubling down on secrecy since dream Steve is a leak… which might explain “dripped.” -
[Craig Seeman] “I understand he was not simply stating an opinion but was stating information from a source he believed to be reliable. “
No, I listened. He’s not representing anyone’s view but his own. He’s making no claim of inside knowledge. No mention of an inside source. He just thinks there will be more. Again, its way blown up.
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[Craig Seeman] “[Tim Wilson] “including at good old user groups. ”
I remember seeing you present for Boris. Too bad the Sony FS700 wasn’t around then because you’d really have to be recorded at 240fps so you could be played back at normal speed 😉
Haha! I slowed down a lot, but became a lot more evil. LOL
My worst year was almost 200 days away from home. I eventually got down to almost no travel for Boris before Avid revved me back up — among the many reasons I’m happy to be off the corporate hamster wheel.
But I’d be lying if I said I didn’t love the actual presentations. I really really did. I also took some pride that a reel of my presentations played in the Avid lobby for nearly two years after I was gone. Or so I’m told. When I was gone, I was gone. LOL
(And for all that corporate life wasn’t a good fit for me as me, the folks at Avid were incredibly kind and supportive of me. As for that matter were the people I knew at Apple. I had a lot of fun working the Apple booth at NAB in 2003, and nothing but good things to say about the Apple peeps I met.)
[Tim Wilson] “but these post-show road events are where it’s at for many, many vendors.”
It seems that Apple is just starting up these appearances again. Others have posted that they didn’t see Apple at the ones preceding on the west coast. I think it’s a good sign that Apple may heading down this road (show) again. I can’t remember the last time I saw a table with Apple employee next to an Avid and Adobe table.”
I rolled out Boris RED 3 at the same time that Apple was rolling out FCP 3, and Brian Meaney and I did a number of presentations at the same meetings, including Boston and LA.
But now that you mention it, it really was mostly the upper east coast that I saw the Apple guys, one based in NYC, the other in the countryside. I’d mention their names because they deserve it, but they probably don’t deserve being associated with me anymore. LOL
As a corporate dude, roadshows were some of my favorite things. I didn’t have to be a solo demo monkey for 15 or minutes, only to wait three or four times that long through raffles (you know who you are, UG peeps). Instead, I got to be part of a good-sized team from the company I was with, and from each of the other companies, and quite often, catering! Woo-hoo! I really got to TALK with people in ways that were simply impossible in a booth, and I learned a lot from the other vendors myself.
Really, truly, whoever comes near your town, GO. Even if it’s not your A1 vendor, you’ll meet peers, highly capable company people, and often get a chance to see other products you’re interested in as part of table demos.
So, more props to Apple’s NY team, and I’d really love to see Apple do more of these.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
[Robert Brown] “I don’t think the new Mac Pro is coming but it is breathing really hard.”
Post of the week.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
[Richard Herd] ” I believe that’s a lot of money. I believe apple believes that is a lot of money. I believe apple believes closing their pro editing market diminishes their brand.”
It is not that it is not a lot of money. It is nothing to Apple’s major revenue product lines. I’ve worked for companies that dropped significantly larger percentages of their annual revenue for a multitude of reasons. All Apple has to do is increase their iPad revenue by 1% (June 2011 annual revenue of 16B for iPads) and they would make that 150M up in a heartbeat. The revenue slope of workstations in general is flat to moderately increasing. The revenue slope of iPads and iPhones is going through the roof. As a prudent business manager you invest in growing markets not declining ones. Apple is investing in the Pro market to… with high end iMacs. It is simply their view of the high end they want to invest in is not the view you want them to invest.
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