Why do you think a new Mac Pro ISN’T coming?

[Jeremy Garchow]

[Herb Sevush] “So you’ve said. What I can tell you is that at 500 MB/s in Legend ™ I get the dark green preview line and occasional stuttering in playback. I know that theoretically this should not be happening, but it is, and not only on my system but on those of the editors I work with. I’m a lot happier working at 900 MB/s then I was at 500 – and a happy editor makes nicer edits.”

The green line will never go away in multicam.

There’s a real easy way to see what kind of MB/sec you’re pulling on any given edit. Open the Activity Monitor. Click “Disk Activity” load up a mutlclip and hit play. Check out the number on “Data Read/sec”.

[Herb Sevush] “I’ve never said you can’t cut with a new Imac , I’ve just said that with the gear I have the Imac isn’t a great option. Also, for PPro it isn’t a good option on a dollar for dollar basis. The Imac makes sense if your committed to FCPX or the MAC OS and I’m neither.”

I know, I’m surprised you’re still here!

[Herb Sevush]

[Jeremy Garchow] “There’s a real easy way to see what kind of MB/sec you’re pulling on any given edit. Open the Activity Monitor. Click “Disk Activity” load up a mutlclip and hit play. Check out the number on “Data Read/sec”.”

According to that monitor I could play back my multiclips on a single internal drive with headroom to spare, but I know that I can’t. Somehow I think there’s more going on than what that activity monitor shows.

[Jeremy Garchow] ” I’m surprised you’re still here!”

Just because I’m not committed to Apple doesn’t mean I won’t buy their products if it makes sense. It wouldn’t shock me if I was cutting on X 3 years down the road, it does have a great multicam feature. On the other hand it wouldn’t surprise me if in 3 years I didn’t have a single piece of Apple gear in my office. I just want stuff that lets me do my work. Despite all evidence to the contrary I don’t enjoy thinking about computers and operating systems – I enjoy thinking about baseball and my son.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Chris Harlan]

[Tim Wilson] “[Tim Wilson] “Is Justin Long famous?”

Not Sam “Hot-spacho” Jackson, Zooey Deschanel, or John Malkovich famous.”

Ah, that’s for iDevices. Apple’s not abandoning those.

I guess that’s the true sign that Apple is abandoning the Mac Pro. Their last spokesperson for Mac was a fictitious character.
“

Ah, once though–back in the Middle Earth world of the G5s–the Power Mac did have celebrity pull. Here’s the legendary Jeff Goldblum giving voice to the world’s most powerful personal computer:

https://www.youtube.com/watch?v=wFRhSPNicgc

Of course, you actually get to see him in this commercial that is a wee bit closer to Apple’s truer nature. We’re all just part of the party, after all.

https://www.youtube.com/watch?v=jzj7STruKgQ&feature=endscreen

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[Robert Brown]

[Craig Seeman] “I can’t wait to see Jonathan Ive’s small and cute MacPro replacement.”

It’s already out, the Mac Mini. I have no idea what they are going to do and don’t really care but to me it seems they’re done with the big heavy stuff.

Robert Brown
Editor/VFX/Colorist – FCP, Smoke, Quantel Pablo, After Effects, 3DS MAX, Premiere Pro

https://vimeo.com/user3987510/videos

[Robert Brown]

[Clint Wardlow] “I don’t know. I would kind of like to see big honking towers with lots of blinking lights and beeping noises. Maybe even a couple of cosmetic only reel-to-reels thrown in. A Mac Pro so massive in size I could design an entire room around it I am kind of retro that way.
“

Yeah kind of like the Bat Computer that spit out answers on punch cards. That would be a real step in the right direction.

Robert Brown
Editor/VFX/Colorist – FCP, Smoke, Quantel Pablo, After Effects, 3DS MAX, Premiere Pro

https://vimeo.com/user3987510/videos

[Jeremy Garchow]

[Chris Harlan] “Ah, once though–back in the Middle Earth world of the G5s–the Power Mac did have celebrity pull. Here’s the legendary Jeff Goldblum giving voice to the world’s most powerful personal computer:”

I have never witnessed that one, or remember it on any level. Nice one.

Don’t they assign email addresses at birth now?

[Craig Seeman]

[Robert Brown] “t seems they’re done with the big heavy stuff.”

Only by weight. I think Xeons are coming. I tend to believe Jim Dalrymple given that being wrong would do some damage to his reputation as a writer.

[Tim Wilson]

[Craig Seeman] “Yet I saw them at the local Blackmagic show along with Adobe and Avid. It did shock me.”

Ah, see now, road shows, Apple has always done those exactly right — a couple of guys, making a big impact on people who are there for BUSINESS. I did many, many of these with Apple guys over the years, and think the world of the Apple people I worked with.

I can’t think of anything I’ve said about Apple that I’d take back, but I certainly regret if anything I’ve said reflects poorly on those folks. Some of the sharpest people I’ve ever met, and zeroed in on this market like few people I’ve met anywhere.

Since you mentioned New York, I’ll mention that I’m especially fond of the Apple guys there. I worked with them quite regularly, including at good old user groups.

The thing is, NAB has its virtues, but these post-show road events are where it’s at for many, many vendors. I recommend pretty much every one of them. 🙂

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

[Chris Harlan]

[Jeremy Garchow] “Don’t they assign email addresses at birth now?”

It’s all part of being part of the party.

[Craig Seeman]

[Tim Wilson] “including at good old user groups. “

I remember seeing you present for Boris. Too bad the Sony FS700 wasn’t around then because you’d really have to be recorded at 240fps so you could be played back at normal speed 😉

[Tim Wilson] “but these post-show road events are where it’s at for many, many vendors.”

It seems that Apple is just starting up these appearances again. Others have posted that they didn’t see Apple at the ones preceding on the west coast. I think it’s a good sign that Apple may heading down this road (show) again. I can’t remember the last time I saw a table with Apple employee next to an Avid and Adobe table.