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Why did Avid sold its video line products?
It is kind of quite about that fact. But, after reading few articles, I’m wondering what direction Avid is going. They are selling Avid Video line products to Corel, and audio to inMusic. From what I’ve read Avid will focus on their pro-market, and they will continue ProTools and some audio hardware.
I wonder why it happened? Why is the reason? Avid is in almost all the major broadcasting studios.
Any clues?
Sources:
https://www.premiumbeat.com/blog/avid-cuts-jobs/https://www.hughsnews.ca/avid-jettisons-staff-and-consumer-products-0036140
+many more… I didn’t find anything official from Avid.
Thanks
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2 Replies
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All those same Avid products will remain in major broadcasting studios. The flagship lines, Media Composer and Symphony along with the DX Hardware and Pro Tool and it’s appropriate hardware are still Avid products.
The M-Audio lines were their more affordable lines (granted, call M-Audio consumer or prosumer if you wish, they were fantastic products). Granted, their marketing would imply they want to focus on the pro market, which I believe is true, but layoffs obviously are indicative of hard times. Granted, Final Cut is less of competition these days but the new Smoke will offer significant competition to Avid.
Richard Sanchez
Los Angeles, CA“We are the facilitators of our own creative evolution.” – Bill Hicks
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Avid sold off the consumer video and audio product lines, not the professional line. Media Composer, Symphony, DS, and Pro Tools are still part of Avid.
Michael
Michael Phillips
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