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When can we start ignoring SD safe title?
Hello all,
I’ve been producing TV spots for close to 20 years, and I am wondering when we will all just say “screw it, SD is dead and if the end user can’t see my logo or price point, then I don’t care”.
I guess my real question is – do I have the power to do so? Can I tell stations to play as is, or will they reject it?
I’m just getting tired of limiting my design to really old standards.
Thanks,
Kevin -
1 Reply
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It sucks, yes, but it’s not up to us. It’s up to networks and their specs. If they say it must be center-cut safe, then you gotta comply. For what it’s worth, though, I’ve been able to do my center cut title safety business at 90% rather than the former SD 80% safety, and this has been acceptable. But yeah, there’s not much getting around it (yet).
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