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What’s this called?
When you hear a unique few notes or a bar of music that identifies a product – for instance, the three notes of NBC. What is this called? It’s not a bumper or tag – those are more complete pieces of music. Does anyone recall the term that I am looking for?
I need the specific term for a royalty-free music search.
Steve Mann
MannMade Digital Video
http://www.mmdv.com -
5 Replies
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Maybe try Stingers or music ID?
Stephen Smith
Utah Video ProductionsCheck out my Motion Training DVD
Check out my Motion Tutorials
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There are several terms I’ve heard: audio identity, audio logo, sonic logo, or sound logo.
Everyone else has access to the same royalty-free sources that you do, so any identity-building pieces you choose may not be distinctive. If you need this to be unique, you may want to hire a composer.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
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Thanks. It’s not a stinger, but close. It was one short word, and it’s been bugging me for weeks. A stinger is usually 4 or 8 beats, and the three-tone NBC identifier is a lot shorter than that.
Steve Mann
MannMade Digital Video
http://www.mmdv.com -
It is called a mnemonics.
Sound branding such as the NBC sound usually accompanied with the NBC Peacock. Or at the end of the Intel commercials.
https://en.wikipedia.org/wiki/Sound_branding
Cheers,
John
J. Grote, Jr.
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In music it’s called a motif. I don’t know if that term is used for a branded jingle.
Classic example: First four notes of Beethoven’s 5th symphony; used endlessly throughout.
Cory
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Cory Petkovsek
Corporate Video
CorporateVideoSD.com
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