What’s it cost to create a Magazine?

[Mike Cohen]

The benefit of so many trades going belly up is there are actually fewer dead trees being used to publish the remaining players.

While we do not publish a magazine, we do publish catalogs and books. With both the secret is having a market of people who want what you’ve got. We have a few flagship products that have sold like hotcakes. One in particular, a book about trauma surgery, is in great demand. Surgeons around the world have bought it and it is used in Iraq, Afghanistan and other hotspots like Boston and Dallas to teach surgeons how to save lives.

Such successful ventures have provided capital to try some other titles. But they key is to know who your audience is before jumping in the lake, because there are no lifeguards on duty. Swim at your own risk.

Any publishing venture has tight margins. Print too few and you don’t meet the demand. Print too many and you waste trees and then need to store or destroy the surplus.

Mike Cohen

[Mike Cohen]

[Zane Barker] ”

https://www.amazon.com/TrendyDigital-WaterGuard-Waterproof-Apple-Border/dp/B...”

Can you use it in the shower? Is it shampoo-proof?

[David Roth weiss]

[Mike Cohen] “The benefit of so many trades going belly up is there are actually fewer dead trees being used to publish the remaining players.”

Actually Mike, I think they use live trees, and rather than using fewer of them, it’s just a boon to the Japanese and Chinese. We’ll just ship more of our trees over there so that their workers can turn them into manufactured goods to sell over here. Meanwhile, our own factories sit idle and in decay, and our unemployed workers sit idly and collect welfare.

Gosh, I’m sorry for that most depressing of posts, but unfortunately it’s the truth.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles

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[Mads Nybo jørgensen]

Hey Tim,

[Tim Wilson] “And it’s not only magazine and book publishers – it’s newspaper folks too. Once Apple has your credit card (and they already have something like 125 million of them on file), it’s one button to buy a newspaper or magazine. Costs for magazines so far are just below newsstand pricing, so there’s theoretically money to be made there.

That said, nobody’s actually making much money with these things via existing apps for iPhone and iTouch. I think they will, though.”

Yes, interesting enough I’ve been discussing this idea with a few “local” proffesionals over the last couple of days, and the cynics within suggested that there is only one making the money in Apples distribution system – is Apple. Not unlike how Google and many of the other big companies are making their revenue – buy low and sell high when it comes to content.

Whether we are authors, publishers, music creators or film makers, to survive and prosper we have to find our own revenue model within that system. In my opinion; don’t lock yourself to one platform for distribution and make sure to create a sincere value proposition for the buyer. Holy grail, uneasy stuff to achieve – consider your Apple’s, Amazone’s and Google’s of this world as your marketeers and a way to drive people into your “cave” and then once they hit your site or shop make sure that they stay 🙂

All the Best
Mads
London, UK

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