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What if – AJA Cion and ProResRAW
OK, admittedly a bit of thinking out loud…
4 years ago AJA introduced their CION camera. I think it’s probably an understatement to say the response was hugely underwhelming. But, it is actually a really good camera, shoots native ProRes flavors, and was positioned as a great workflow companion with FCPX.
I noticed that AJA is still selling it and at $4995, it’s one of the best camera deals on the market for a robust, PL-mount, 4K cinema-style digital camera. I have produced one short video with one a couple of years back and the biggest quirk is their color science. Natively the images are very dark when left ungraded. However, it’s got a super-clean 12-bit pipeline, so those image respond astoundingly well to grading, resulting in gorgeous, noise-free images. Unfortunately, people whose first impression is only based on seeing ungraded images react negatively. Not great for sales!
So, it would seem to me that if the ProResRAW issue were settled, the CION would be an ideal camera with which to offer in-camera RAW recordings. You can already record AJA’s form of uncompressed RAW to an external recorder. However, adding in-camera ProResRAW could be a real plus for both Apple and AJA.
Thoughts?
– Oliver
Oliver Peters – oliverpeters.com