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What I plan On Doing and After A week my Take…
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[james carey] “true enough, but it did take ten years for apple to grow its market share to just north of 50%. It will be interesting to see where they sit one year from now. Or if they even care.”
Indeed. They’re breaking a lot of eggs for this omlette…
Best,
Andy RichardsVP of Product Development
Keeper Technology -
I’m personally flabberghasted about how this release was handled and how many essential professional features are missing.
I’ll learn FCPX because I’m sure I’ll have a client at some point who will insist that I use it and I am not going to turn down money because of prejudices against software… but for my regular work I’m sticking with FCP7 and Premiere Pro.
Cinematographer – Editor – Motion Graphics Artist – Colorist
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As a native Detroiter, I have to make a slight correction to your analogy. The reason that the Tucker failed had little to do with any flaws in the vehicle. It was political strong arming from the larger corporations that killed the Tucker.
A much more accurate analogy would be the Ford Edsel.
Professor, Producer, Editor
and former Apple Employee -
At the risk of being accused of being deluded to the point of derangement (and it wouldn’t be the first time) I have to say that my sole loyalty to the Mac platform has been based on FCP. I run FCP 7, CS5 and
Avid on MacPro based systems. When the time comes to purchase new computers in the next few years, I will likely be looking at that other platform.bigpine
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[Greg Burke] “Well At the Post House I work at, as well as 4 other creative houses in the area that we work with have sworn off Apple “Pro” Products altogether so I have a hard time believing that Post houses will depend on such a consumer based program to get he job done. “
It’s very easy to swear something off when it doesn’t do what you need it to anyway. I have serious doubts that it will be so easy once the feature set is a bit more complete, especially if it ends up achieving some mass-market success and it’s the new thing all the kids are teaching themselves in a year or two.
Again, I’d point out that everyone seems to have forgotten how FCP got into the pro market in the first place. It wasn’t owners of high-end post facilities sitting down and saying “We have made a comprehensive study of the feature set of this new application, and officially approve it”. It was people who adopted FCP because they had no money, or because its user interface looked a lot more approachable to new editors than Avid’s did. These folks later moved up the industry food chain, and took along the tools they were comfortable with.
Well, FCP X is even cheaper, its UI is even more approachable, and Apple’s start has risen considerably over the last decade (even ignoring iOS devices; they also sell ~5x as many Macs). Yet everyone seems to be acting as if these factors don’t matter, and it’s the determinations that the High Priests of Post Production are presently making in dark rooms that will ultimately determine which products succeed or fail. Really, they didn’t have that power over the last decade. They certainly won’t have it over the next.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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