what effect or plugin is used?

[Ivan Minic]

the guy that did this went to army so i cant get in contact with him
so if you have an idea i’ll be glad to hear it

[Todd Kopriva]

You could create a procedural matte from the luminance of the scene and use that on an adjustment layer with a color-adjusting effect. Or you could even use the Luma Key effect to create the matte, since the background is white(-ish).

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Todd Kopriva, Adobe Systems Incorporated
Technical Support for professional video software
After Effects Help & Support
Premiere Pro Help & Support
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[Cory Petkovsek]

It’s a keyframed white balance and gain. You can do it in any NLE and certainly don’t need after effects for it.

The video is not separating the background from the subject. The whole image is being affected by the effect.

Set a keyframe with whitebalance (or color filter type tool like photo filter), and gain (or any brightness type tool, just ensure that lift [black point] remains fixed) forward 1-3 frames and adjust values 5-20%.

In after effects you could do this with a number of effects such as the photo filter. You would use a basic expression with wiggle as the value of the whitebalance, and a similar expression for a gain type tool. Ensure the amount that the color is being shifted is constrained to only a few percent otherwise skin tones will look really odd rather than nominally odd. On my waveform monitor, peak gain varies between 90% and 78% for one shot to give you an idea.

Cory

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Cory Petkovsek
Corporate Video