What Adobe Can Do To Fix This

[Joseph W. bourke]

Boy, Gary –

You sure know how to sugar coat your requests to a software company – that *sshole line is sure to get them eating out of your hand…what a diplomat…

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Andy Field]

Don’t call some a diplomat – they’re likely to call you a jerk

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852

[Aindreas Gallagher]

[Gary Huff] “a code that unlocks, say, 2 versions prior. “

adobe are formally guaranteeing live download access to up to three or so CS versions prior. you’ve got them all. they really are throwing the kitchen sink in that sense.
but only while you pay rent. they are very extremely determined to remove software ownership here.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Craig Seeman]

I’m not sure Adobe has any interesting in “fixing” this. I suspect they feel they took the most profitable route.

Regular users will join CC.
A good portion of those who’d skip a single upgrade will join CC. I suspect this number is big and this is where there will be revenue growth. Now these people will be paying for the upgrades regardless as it’s built into the billing.
Those who would skip multiple versions and are the least profitable may go away.

Adobe ultimately doesn’t have to worry about some portion of the base not upgrading because there’s no must have feature for a given niche.

[David Mathis]

Here is my pitch to Adobe:

Please give us the option of get perpetual license up front at a lower price point, the option of getting individual applications or the entire suite and the ability to opt-in for ongoing and unlimited technical support with a fee of $30 a month with the first year mandatory. The fee could also go to major updates, not upgrades, minor updates with no fee. After that your customer can decide if they want to continue with ongoing technical support or the option of pay for support when needed.

This is simply an idea, would like to know what others think.

Happy editing!

[Gary Huff]

[Aindreas Gallagher] “adobe are formally guaranteeing live download access to up to three or so CS versions prior. you’ve got them all. they really are throwing the kitchen sink in that sense.
but only while you pay rent. they are very extremely determined to remove software ownership here.”

Yeah, I would have them remove the authentication aspect from CS5 and provide you with a serial number, so that it would work like CS2 does currently after you’ve been a paying customer for X amount of time…so that at least you get something for all the money going their way.

[Richard Cardonna]

Adobe could offer an upgrade path to those who have 1 version prior only. And announce that it will be all cloud in 2 versions.

Adobe could sell a perpetual lic only to individual users.

Adobe could sell a perpetual lic on installments like the cloud and after 2 or 3 years give you a code to perpetualize whatever build you have.

Adobe could have both ditribution modes like auutodesk,Maxon and intuit. money is money ( maybe forcing upgrades through price structure.

Any combination of the above.

The line that they only make money with the so called cloud that really isnt a cloud is totally B.S

Richard.