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we’re gathered around a very small pond.
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[kim krause] “so what you’re really saying is” lots of blather
No, Kim, that’s not what I’m really saying, but that has never stopped you from twisting people’s words into something to use as a base for one of your pointless rants.
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i prefer to think of the starship enterprise…to boldly go……he can be spock and i’ll be kirk!
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pointless? the whole point is to make people think and get them out of their lazy ass comfort zones. and i’d love to know what words i’ve twisted around…maybe i read things differently and respond in the manner i do because of that but it is no way meant to twist as you imply. i simply read the words, interpret the meaning then respond. in fact quite often i am the one being interpreted incorrectly or misquoted…thats where superior logic comes in…hmmm maybe i should be spock and craig can be kirk! fascinating! burp, fart…oops sorry i was just releasing some gas form this forum!
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[kim krause] “pointless? the whole point is to make people think and get them out of their lazy ass comfort zones. and i’d love to know what words i’ve twisted around…maybe i read things differently and respond in the manner i do because of that but it is no way meant to twist as you imply. i simply read the words, interpret the meaning then respond. in fact quite often i am the one being interpreted incorrectly or misquoted…thats where superior logic comes in…hmmm maybe i should be spock and craig can be kirk! fascinating! burp, fart…oops sorry i was just releasing some gas form this forum!
“Okay, Spock, than lets just leave it at: I simply read your words, interpreted the meaning, then responded.
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[kim krause] “it doesn’t take a genius to figure out that if you sell your product for too cheap then you won’t make any money no matter how many units you ship. i believe the same thing happened in the us automotive market years ago and forced the top 3 into the brink of foreclosure.”
It seems you know as little about the NLE world as you do about the US auto industry. There were many reasons for the Auto bankruptcies, but none of them were because they sold their products too cheaply.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Dude, where did this quote come from
“You say no one in broadcast is using PPro”
I said stations in MY town are not using PPro or any production houses I work at.
Why do people change words and pretend it’s what you said? Anyway…………
I notice you didn’t put St. Louis in there, that’s my town.
We will know soon enough who wins the fight.
Tony West
Tony West
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[Oliver Peters] “I don’t disagree and I don’t have a solution. Clearly if you scale down the income, you have to scale down the expenses. The trouble is that they’ve been pushed into a race to the bottom pricewise.”
They need to examine their business model. Either the commodify and broaden their reach (like Apple) or the aim for professionals with deep pockets and provide what Apple won’t. I think both Apple and Adobe are diversified companies (in different ways) and Avid is not to any great extent. They can’t compete on price especially if they want to server the upper end Pro market. You can’t sell high end products and commodity prices and expect to survive. They’ve boxed themselves into the untenable middle (for them).
[Oliver Peters] “Others, like Autodesk and Quantel, have managed to stay at the upper end of cost but have restructured so that income covers operational and R&D costs.”
Probably a better model for Avid but the problem is how can they get back there with Media Composer and other products dropping close to commodity pricing. I think Avid has been attempting low software price with much higher hardware price and that’s why they’re getting hammered on Pro Tools 10 HD pricing. It’s not really a good marketing or business model. I’m not sure how they get out of it except to develop a new high priced software/hardware product line that’s also worthy of the price.
[Oliver Peters] “The much broader question is whether a mid-sized company can even survive in this current software world. Seems like the options are only large, commodity-driven companies (Adobe or Apple) or small, focused, niche operations (Quantel, Autodesk, Red, etc.).”
That’s right. I think the problem is Avid stuck themselves in an in between place and is failing at both. I wonder if CMX’s history is an analogy although maybe not exactly.
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[Craig Seeman] “[Chris Harlan] “did not pay well”
Profit is all unfortunately. They lost money and laid off 200 people. That bothers me because, given what it takes to find and train talent, I’d think if they were anticipating an upward trend soon, they bite the bullet and hold on the staff through the MC6 upgrades and see where they stood.
“Craig, these are hard times, and Avid is not the only company having difficulty navigating in them. I certainly can’t–and don’t want to–argue with you that they may ultimately fail. And, you are right, I was perhaps being overly optimistic about 6 release. The point I wanted to make, though, was that the cross-grade was an attempt to invest in their future by enlarging their base, and from that standpoint it may succeed as a bump. An Avid may succeed as a leaner company, since the commoditization of NLE software is probably nearing its end, and the price of specialty equipment may again scale upward.
[Craig Seeman] “I can’t predict the upgrade price but I’m hearing lots of unhappiness in some quarters on the ProTools 10 HD upgrade costs. That Price ranges from around $1000 to $2500.
“Actually, I thought it was beginning around ten grand. Of course, HD will not be the norm as multiprocessor CPUs can now generally duplicate the performance of dedicated hardware. For those who actually need it, though, it might be worthwhile. Commoditization seems to be backing away from high performance CPU arrays in favor of mobility and battery life, which will begin to give them a cost equivalency of dedicated hardware.
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“I suspect Ubilos gets more cudos inside Apple for iMovie than anything to do with FCP or FCP X”
I suspect he got kudos from this article when Ken Stone reviewed imovie in 09
And said this
“I saw a number of features in iMovie 09, that I wished were in FCP”
https://www.kenstone.net/fcp_homepage/imovie_09_stone.html
Seems to me like they listened to Stone and did some of what he was asking them to.
That’s not your take after reading that review and then looking at what happened?
Tony West
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[Chris Harlan] “since the commoditization of NLE software is probably nearing its end, and the price of specialty equipment may again scale upward.”
I agree totally and think this is an essential point. As consumer computers better serve their core constituencies they become less useable to high end users. The brief window of time where the mass market computer and the needs of the high end user coincided is nearing an end. It may be that the future of editing is with a higher priced workstation running Linux – and I don’t know that there’s anything wrong with that model.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf
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