We have a new look. Or do we?

[Mark Suszko]

Charles (GRHS) would have proofread it first, but for sure he wouldn’t have let it stay bad this long. It’s an OCD thing for me, and maybe for others in our biz; I figure many detail-oriented folks gravitate towards our kind of work.

You gotta wonder though; if they can’t be bothered to do their own ad right, and won’t respond to a month’s worth of emails from readers telling them they have a mistake, what kind of customer service can one expect? Their in-house communication must be poor.

[Kathlyn Lindeboom]

[Mark Suszko] “The ads on the left side got bigger, I think. Which pays the bills, so it’s hard to complain, except for the ProMax Fibremax ad that has had “simultaneously” spelled wrong for over a month; that makes me nuts. 😉
“

I have let the appropriate people know of the misspelling. Hopefully, we’ll get a new one soon.

In the meantime, just consider that we’re testing everyone to see if they notice the ads. And you did. Mark you win.

Kathlyn Lindeboom
The Mistress of Mmmooooo!

[Ron Lindeboom]

Except we have to penalize him, Kathlyn, as he thinks the ads got bigger in the transition.

They didn’t…

Mark’s nerves just thought they got bigger.

:o)

Ron Lindeboom

[Mark Suszko]

I think we should run a pool to guess the day they fix it.:-)
I remember a time when folks would run print ads with deliberate mistakes in them, and if you called them to report it, you won some little prize or something. The theory being any customer that takes the time to call you about this sort of thing may be a PITA but also a valuable customer to retain, because they really are interested in having a dialog with you, end up being evangelizers and free salesmen for you.

So one of the times I wrote to this company, pointing out the mistake and joking “what do I win?” what I got back was an automated form reply telling me they had opened up a trouble ticket for me. No follow-up message ever came back.

Gee, thanks.

Here’s another example. We have a local chain of gas station/convenience stores called Hucks, with a logo of a Huck Finn character on them. One day as I’m going in to pay for my gas, I mention to the counter kid that the big sign out front has misspelled the word “cheeseburgers”.

He looks me in the eye and, smiling, shrugs with a fatalistic expression, and replies: “Welcome to Hucks!”

So I tell him, him with the ponytail, fishook in the eyebrow and smirky attitude to old farts;

“I know you think I’m making too big a deal about such a small thing. But let me tell you something. If you can’t be bothered to take the time to spell it right, or fix it promptly when it’s pointed out to you, then I have to wonder just how careful you are about making that cheeseburger in the first place. Do you maybe drop it on the floor and still serve it? Do you wash your hands while you make it, or keep the meat refrigerated properly so I don’t spend the next three days home sick? Do you really seem to care if the gas I just bought from you has water mixed in the holding tanks and will leave my wife stranded on some back road a day from now? Is the milk I’m buying for my kid’s breakfast going to expire in only a day because somebody here left it on the loading dock unrefrigerated for an hour or two? Little things matter, young man, because EVERYTHING matters. If I can’t trust your business to get a piddling little easy-to-fix detail right, or to even express that you CARE about making it right, why should I believe you about anything, or trust anything I buy here? Why, with that kind of attitude, would I ever come back here? All I was looking for was for you to say thanks for pointing it out, and we’ll take care of it as soon as we can. It’s about pride in yourself.”

Two days later, the sign is still wrong.
And you know, I really don’t use that store anymore. Ever.

(sigh) I guess I just wasn’t made for these times, got to go change the onion on my belt now…

[Matt Slocum]

I love the new design and I love creative cow. You guys are awesome. You always raise the bar and improve the video world every day. I would just request an easy search bar on the home page and preferably on every page.

Thanks,
Matt

[Ron Lindeboom]

Thanks for the kind words, Matt. They are appreciated.

Thanks for reminding us to do that, it was supposed to have been there — spaced, I guess. ;o)

Look for it in the next few days.

Best,

Ron Lindeboom

[Mark Suszko]

BTW, if you had Sept. 11th in the pool for them fixing the ProMax ad that incorrectly spells “Simultaneous”, you are not a winner. Shall we double down?:-)

[Abraham Chaffin]

I’m going to bet on Thursday for it being fixed…
Any takers?

Abraham

[Abraham Chaffin]

Looks like we were both wrong Mark – Sept 11th is the day!
Congratulations – step forth and receive your prize.

Abraham

[David Roth weiss]

Cha-Ching!!! Pay the line…

Perhaps this date will go down in history??? Oh!!! I guess 9/11 is already taken…

David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY