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water in drunk driving commercial – how do they do this?
In a drunk driving commercial the guy rolls down his window and water pours out. Was this done is something like maya or after effects? anyone know how they do this effect?
see it here under the television spots:
https://stopimpaireddriving.org/tools-campaignheadquarters.htmThanks
yankeePS I posted this in maya too, but I dont’ know maya….:)
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8 Replies
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Sometimes its easier just to use the real thing. If a Realflow simulation was set up for that, it would have been a workhorse to make it look real.
Does anyone know if it is real beer?
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man that would have been a fun production…even if it wasn’t real beer….
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You don’t even have to watch the spot to know it’s a practical effect. Drunk Driving is a PSA which means shot for favors instead of having a budget. Doing water simulation would have been completely out of the question. No time/money. Even if there was a budget, as long as you’re not simulating an ocean or massive flood, practical is the easiest, smartest, best looking approach.
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Those are great spots… Very easy to use… probably had an arsenal of water damaged cars just waiting for a second life (Katrina – Rita)… But you also could do additional color correction on just the water in AE, Combustion or higher end Combustion Big Bro like Smoke)
But the low tech solutions seem smarter and easier for posting… especially public service announcements… I edited a Seat Belt Safety spot for St. Louis/Chicago markets that had a production budget of $2K for 2 days each shooting IN St. Louis & Chicago… Called in a lot of favors and IOU’s to make that fly. We had fully stocked Grip Truck (HMI’s, Reflectors, mini-jib, dolly etc) on location as well so it pays to make connections and help out in a pinch…Matt Sowder
Fiddler’s Ridge Productions -
I suppose it’s relative. But to me an average budget for 1 spot is 120k to 300k for production only (post bid separate). Low/no budget is under 50k for shoot AND post. I’m pretty sure you could rig that kind of thing for under 12k.
We did a “pro-bono” PSA spot last year. We pulled in our Panavision favors,Film Workers transferred for free, used film from our closet, used our own ARRI cam, asked regular crew members to donate their time and it was still 15k out of pocket. So free jobs still have SOME cash being thrown around, but at the end of the day, the client isn’t paying much, if any of it. So everyone is thinking what the cheapest options are. And the choice here is a physical gag which relative to a huge post effect is a pretty simple thing to do. When we do things like this, we hire a “Thing builder” guy (similar to the Mythbusters) that handles any weird builds and they find creative ways to do these things cheaper than one would think.
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Looking at the footage… You would NOT necessarily have to have these bad boys loaded up on a tow rig to move. You could green screen the passenger side and composite in the motion and the reflections easy. It looks like the two side shots use the same “plate” while the far off shot where the truck is swerving you see the sloshing liquid a bit too well to be actually driving with that… Especially, since the few “driving” shots are quick and used to sell/highlight the idea instead of carry the idea. I think one of this threads forum hosts has a demo DVD with just that kind of tutorial in mind…
IMHO,you’d still need to shore up the “alchohol” inside the auto for the other shots. I mean if these were ALL effect shots, I’d like to know how…
Matt Sowder
Fiddler’s Ridge Productions -
[Matt Sowder] “the far off shot where the truck is swerving you see the sloshing liquid a bit too well to be actually driving with that…”
In that case, I’ll bet there was a thin layer of clear plexiglas just behind the windshield. The space between the windshield and the plexiglas was then filled with a beer-like substance that you see sloshing around. Otherwise, the truck would be way too heavy to maneuver like that if it was actually filled with liquid. That’s how I would have done it, anyway.
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Chris Smith said:
“To me an average budget for 1 spot is 120k to 300k for production only (post bid separate).”
Must be nice to have that much time to work on a TVC 🙁
I’m lucky if I get a full day to do all my GFX/VFX work on an average TVC!
Kind of limits what you can do!!
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