The ultimatums to indie video creators come as Vimeo is shifting focus toward large corporate clients — leaving longtime Vimeo users to scramble for an alternative.
In a letter to shareholders in February, Sud spells the shift out in black and white: “Today we are a technology platform, not a viewing destination. We are a B2B solution, not the indie version of YouTube.”
Vimeo says that its new cap for monthly bandwidth use is a flat 2TB. Previously, the policy was applied to users who were repeatedly “in the top 1% of bandwidth usage,” which Vimeo itself admits could’ve been more transparent. The company also says that it’ll alert users when they go over that 2TB limit,
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Frame IO is not the same thing, or used the same way, not really. If you were using Vimeo as a point to point source for an audience of one client, Frame IO is a much better solution anyhow. Vimeo was a quality platform for a wider audience than Frame IO is meant for. Their niche was quality over size, and it built a loyal brand on that. It’s just not financially sustainable for them now. Unless they let someone bigger take them over. Like YouTube could buy them and help them with the scaling problem, funding their infrastructure. But YouTube isn’t going to be interested in charity work. They have to get something out of it as well. If you can make the case that adding a “premium tier” service to YouTube is a plus for them? But they’re not hurting for business now.
I don’t know that I have an answer. This is the kind of situation where a white knight venture capitalist billionaire buys out the company as a vanity project. Maybe a movie studio, or a group of studios pooling some resources, to create a platform that’s a walled garden and a farm club for growing their own talent pools. I can imagine Netflix creating a special branch for this, which they then mine for content for the main Netflix service. Something like the DUST sci fi streaming channel.
Just dreaming out loud: not sure any of these ideas are viable.
I used Vimeo as a way to showcase video to clients/friends without the gutter level whoring of Google and YouTube. I’m sorry to see them give up the fight. It’s certainly in keeping with the downward cultural spiral of the internet. Sorry to see them go. Their interface already does not work for my home page, failing to switch to the video clicked.
Wow, sorry to hear. I have had my film on their Vimeo on Demand for years as an alternative to amazon Prime (90% watch it on Prime) just wanted a second option. I haven’t received any notification from Vimeo about this change at this point. I’ll keep an eye out.