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vector looking rotoscoping with photoshop – Is that possible like Charles Schwab commercial
Hello
I have just seen that charles schwab commercial that looks like it was rotoscoped but maybe processed in photoshop or aftereffects. I am not sure. I was wondering if anyone here could point me to how that might be done. It is an interview with a guy but looks like a plug in was used to make it look like it was vector traced as with the old program adobe streamline. It might be an after effects thing or final cut pro. but if might also be photoshop. I am asking if anyone knows how to make this kind of animation. Thanks very much.
Davepraise what makes you tough
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4 Replies
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This has been discussed before, so do a forum search for Schwab and you should find several threads. Also search for Waking Life, a film that was made quite well in just such a manner, has sparked many a discussion.
– The Great Szalam
(The ‘Great’ stands for ‘Not So Great)No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.
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There was an old program that took video and vectorized it readyfor Flash, called Wilform Flix. Not nearly as subtle and nice as the Waking Life software (Rotoshop) but will get you there with some work.
HTH
mm66 -
it’s an interesting look, but at the service of what message? personally those commercials and the pseudo-cartoony people creep me out. additionally, i just don’t get the point of the visual metaphor or the internal logic of the look in those spots. what is it’s function, or what is it supposed to communicate about the product and the customers of schwab? that they are cartoons? that they are flat, unreal, cut-out kind of people? are we supposed to identify with these cartoon people? or is it just another gimmicky faddish look that schwab thought might keep people from hitting the clicker within the first 5 seconds. in the schwab spots it’s seems to me to be a very ugly and clunky fit between medium and message. someone at an agency probably thought it looked “really cool”, but it’s really just lame.
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you are so right, I could never figure out what the rational for the technique was. But having worked in Ad agencies for years I know the kind of bollocks these people talk. Someone probably saw Waking Like and thought thats cool and we should use that. Cant tell you how many times an AE came to me with a request like that. So unoriginal, and just, WHY??!! Drives me nuts just thinking about it….
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