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upgrade 10.0.4 ???
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[Thomas Frank] “Yes some do this but how successfully are they? Look at the company’s especially in the Automobile market that wrote black numbers during the recent industry depression or drop… VW, Audi, BMW they did not only focus on there strong saling product but on all fronts.”
All fronts? Do VW, Audi, and BMW make, say, pickup trucks?
Pretty much everyone narrows their focus. It’s called specialization. It’s one of the advantages of a developed economy. Since no one has to do literally everything, we are free to develop deep skills in very narrow niches. Society as a whole benefits by aggregating these deep skill sets into a collection of incredible breadth.
The question of whether Apple will specialize away from creative pros is meaningful.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
VW yes they do even trucks real trucks not these Dodge or Ford pickup toys 😉
Audi from Small to High end all the way to the none profit racing market. BMW is on the same track.
If you want to call it specialization then they are… they are specialized in given everybody a good product not just one group. 🙂
The question is Apple that smart? 😉 -
[Thomas Frank] “VW yes they do even trucks real trucks not these Dodge or Ford pickup toys 😉
Audi from Small to High end all the way to the none profit racing market. BMW is on the same track.
If you want to call it specialization then they are… they are specialized in given everybody a good product not just one group. :)”My view may be too US-centric, consider these examples. VW couldn’t break into luxury; they had to cancel the Phaeton. Audi won’t tarnish their luxe brand image with a minivan, even though their sister company VW has one they could repurpose. BMW doesn’t offer an econobox; even the 1-series starts above $30k.
These brands are all carefully segmented and targeted.
Back to your original premise:
[Thomas Frank] “Okay, well let see what real Marketing agent would see or say when you give him that example…
What of that market gets saturated and drops? Oh yeah we lost that other market.
It’s good to have big profit share but it is better to have all of them. Right?”In my experience designing content for marketers, they approach segmentation strategically, not scattershot.
Apple may well have a strategic interest in creative professionals, but it is certainly dwarfed by their interest in consumers.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Darren Durbin] “Whilst I agree with your point, VW ( Audi are the same company, basically ) do make pickups in the UK”
Yes, well… I am on the record here saying that car analogies always fail. I should remember that every time I feel the need to participate in a thread containing one.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Darren Durbin] “Yes, the wheels come off every car analogy I try at the office.”
Brilliant!
I am so stealing this line…
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Thomas Frank] “Yes some do this but how successfully are they?”
Sometimes very. Off the top of my head, I think both IBM and Lenovo were happy with their deal. I think Apple was happy to be out of printers.
[Thomas Frank] ” VW, Audi, BMW they did not only focus on there strong saling product but on all fronts.”
Well, as a matter of fact car manufacturers are always dropping lines and have been since the beginning of the industry, so limiting it to whatever happened during the peak of the last global economic crisis does not make for a persuasive argument. But also, this is illustrates how we disagree about the basic situation. You see Pro Apps and Mac Pros as being a car division alongside other car divisions. While I agree that that was the case, I now see them as, say, a division that makes lawn mowers sitting next to a division that makes a whole fleet of cars.
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great post. rings true. I’m agog at the general cloud backup of apps and tunes on my ipod and ipad, and I am getting increasing urges to get an apple TV. It feels like Apple is building the real thing this time, with all the content creators in place.
you’d nearly think they are getting ready to do a full ipod level stroke on media as a whole.Also mucho agree with the sentiment of our area being less existentially confused if they just visibly withdraw – at least then market reality can re-assert and we’ll all know what way is up after having gotten thrown out of the FCP pram.
You can get imovie onto the first gen ipad now. just installed it. runs lovely.
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “and I am getting increasing urges to get an apple TV. It feels like Apple is building the real thing this time, with all the content creators in place.
you’d nearly think they are getting ready to do a full ipod level stroke on media as a whole……You can get imovie onto the first gen ipad now. just installed it. runs lovely.”Now that’s just clear evidence for alien abduction, if you ask me. 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
mate!
I love the gestalt of Apple – I am reared on them, from an amelio Performa on for god’s sake.
my issue is with the cupertino sewer dwelling, messily confused, dying, pro apps substructure horribly dragging its entrails out of the industry of editing over an agonising three year period…
that particular mess… I do have an issue with. 😉
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Walter Soyka] “[Bill Davis] “But underneath that reality is another one. If you can make the pretty monitor – it’s not so near as difficult to make the accurate one.”
Making a pretty monitor and making an accurate monitor are worlds apart, and a pretty monitor has no use to anyone in a color-critical environment.
“I don’t understand that logic either. In both video and audio, there are many very expensive, very well made devices that are beautiful to watch or listen to, but are absolutely dreadful for monitoring. A number of them are far more expensive than their professional counterparts. That’s because they are specifically designed to cover up, blend or otherwise gloss over imperfections, whereas a proper professional monitor is designed to a) reveal imperfections in a manner that is b) consistent and repeatable on similarly calibrated systems. The required monitor designs for attaining accuracy and for attaining “pretty” are hardly complementary.
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