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  • Jeremy Garchow

    August 9, 2011 at 8:08 pm

    [Gary Huff] “Only the tools have changed, the fundamental aspects of production have remained the same since their inception, with a few tweaks here and there.”

    I think I did read once about the Great Train Robbery was a 6 cam multicam simulcasted to theaters around the country. Supposedly, the switcher was the size of the locomotive.

  • Oliver Peters

    August 9, 2011 at 9:40 pm

    [David A Fenton] “I have to believe that a virtual mixer is in the short term plans for the product. “

    Are you thinking of a panel with faders, like in FCP 7 or Soundtrack Pro? If so, Apple was pretty clear in conversations with me that they could have done that if they wanted to, but didn’t.

    – Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Andrew Kimery

    August 9, 2011 at 11:09 pm

    [Bill Davis] “Once upon a time the few made all the video for the many. Today, there are 2 million FCP editors alone. Show me another tool in development that will better allow 20 MILLION people to edit functional content for 20 million businesses in order to drive the iPad content of the future?

    Tomorrows production WILL NOT be the same as yesterdays. Sorry, but as with all massive industrial change – we adapt or die.”

    Why is it an either/or scenario? I don’t understand why this
    false dichotomy keeps getting brought up. Are people going to stop watching TV shows and movies because they have interactive iPad menus? Did the roll out of the minivan kill the cargo van? Did the spread of literacy or the easy availability of musical instruments mean no one wanted to read a novel or pay to see a professional musician in concert? To me the world of video production is expanding, not contracting.

    I see lots of people adapting. They are learning Avid or Premiere Pro because FCP 10 does not suit their workflow and FCP 7 is pretty long in the tooth. The people that are in danger of getting left behind, IMO, are those steadfastly sticking with Apple and hopping that FCP 10 will quickly blossom into a tool that possesses many, if not all, of the features they need that FCP 7, Avid MC and Premiere Pro currently have today.

    -Andrew

    3.2GHz 8-core, FCP 6.0.4, 10.5.5
    Blackmagic Multibridge Eclipse (6.8.1)

  • Gary Pollard

    August 9, 2011 at 11:37 pm

    [Bill Davis] “Tomorrows production WILL NOT be the same as yesterdays. Sorry, but as with all massive industrial change – we adapt or die.”

    Tomorrow’s production didn’t ought to do LESS than yesterdays. A great many videos in the brave new world will still require an at least moderately acceptable sound mix.

    ____

    “Those who cannot remember the past are condemned to repeat it”

  • Gary Pollard

    August 9, 2011 at 11:43 pm

    It just seems to me that too often people are searching for solutions to fit the capabilities of the program here (no matter how limited they might be in the real world) while simultaneously wanting to skim over VERY basic editing requirements that the program is currently incapable of.

    I’ve heard of problems in search of a solution, but I can’t defend Final Cut Pro X, some aspects of which I do like, by arguing that it’s a solution in search of a problem (or a set of future problems).

    ____

    “Those who cannot remember the past are condemned to repeat it”

  • Gary Pollard

    August 9, 2011 at 11:48 pm

    [Bill Davis] “Once upon a time the few made all the video for the many. Today, there are 2 million FCP editors alone.”

    Almost all of us can write. Almost none of us will achieve the audience
    share of JK Rowling, or Steig Larsson (I’m not commenting on literary merit). I have often said I’m all for democratization and removal of high barriers to entry. A pen and paper, or even a laptop, is not expensive. Let’s not pretend video is an entirely different proposition. It is not.

    Some are still going to require extra skills and extra abilities from the software. And a simple track-based sound mix should not be beyond it.

    ____

    “Those who cannot remember the past are condemned to repeat it”

  • Gary Pollard

    August 9, 2011 at 11:52 pm

    [Andrew Kimery] ” The people that are in danger of getting left behind, IMO, are those steadfastly sticking with Apple and hopping that FCP 10 will quickly blossom into a tool that possesses many, if not all, of the features they need that FCP 7, Avid MC and Premiere Pro currently have today.”

    Couldn’t agree more. I often wish Steve Jobs would let me do what I want to do, and not what Steve Jobs thinks I should want to do because Apple knows better/the future.

    I find this infects too much of Apple’s output, from file management inabilities on the iPad (what are those?), to BluRay, to the hideous iTunes, to the fact I shouldn’t want to view Flash, to – now – the fact I shouldn’t want tracks in an editor.

    ____

    “Those who cannot remember the past are condemned to repeat it”

  • David A fenton

    August 10, 2011 at 1:57 am

    Yes that’s what I was thinking. If they don’t do a fader panel perhaps they have something more clever in mind.
    I doubt they would have gone through the trouble of building such a robust clip based audio effects engine without intending to finish the job

    ————-
    David A Fenton
    ————-

  • Alban Egger

    August 10, 2011 at 7:59 am

    [Robert Brown] “Hi Alban, actually that wasn’t my quote but from somebody else. In any case the quote still makes sense to me because even though you may live on the cutting edge do you think you are Apple’s target customer? It appears Apple is going for huge numbers and I guess their sales are mainly coming from tablets so that’s where they’re going. The theory is Apple sees the “Digital Kids” are the future if not the now.”

    Yeah, Robert I agree. I just wanted to point out that devices like the iPads are not only “gadgets” and using them is nothing to be looked down at.

  • Dan Hayes

    August 10, 2011 at 9:57 am

    [David A Fenton] “I doubt they would have gone through the trouble of building such a robust clip based audio effects engine without intending to finish the job”

    Unless they believed the job was finished.

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