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Update Soon?
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>I guess they’re banking on the teenagers which will probably pay off someday.
That’s what confuses me. Why not have both? Get the new people and bring along
the current users (at least the ones who want to). But why tick off the current users
in hopes of getting the new users? -
If your output target is movie screens and network TV, you’ll want to stay with something like the model FCP-7 represents. Full features for long form work, and support for huge corporate or production house integrated workflows.
If, on the other hand, you want to do something like, for instance, a database driven content management system that processes video clips into “virtual menu” in somebody’s high end restaurant, complete with video of “tonight’s specials” presented table side to a room full of 100 different diners who need to watch iPad deployed content in real-time as they make their dinner selections – FCP-X would likely leave FCP-7 in the dust – particularly with a “magnetic timeline” that doesn’t really care how long the shot of each desert takes for TONIGHTS menu in the great scheme of things. That’s mission critical when you’re conforming to an arbitrary traditional TV time slot purchase. Incidental when you’re deploying a website commercial that can be 42 seconds or 2 minutes and 14 seconds and nobody cares.
Once upon a time the few made all the video for the many. Today, there are 2 million FCP editors alone. Show me another tool in development that will better allow 20 MILLION people to edit functional content for 20 million businesses in order to drive the iPad content of the future?
Tomorrows production WILL NOT be the same as yesterdays. Sorry, but as with all massive industrial change – we adapt or die.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner
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[Robert Brown] ” I already saw someone using an iPad as a 2nd display for FCP X and how some functions were already touch screen enabled. Those pissed off edit suite owners may be pissed off at what Apple has done, but just wait till all those up-and-coming digital kids start to see those very expensive edit suites as dinosaur grave yards.”
That iPad was probably seen on my blog about the bicycle race we shot for two networks.
But we are not digital kids, in fact I am in the business for almost 20 years and installed the first online editor on an Amiga (with an extremely expensive Applied Magic videocard) within 500 kilometers.Since then I have always tried to follow the speed of technology and it´s pricedrops and conveniences.
From 16mm to tape to P2, from SpeedRazor to FCPX, from huge BetacamSP cameras to Canon DSLRs.To think only Digital Kids are changing the industry is superficial. Deep inside everyone wants to get thinner, faster and more efficient. And for some FCPX might be that, regardless of the size of their productions; for some it won´t fit the job-description, even when they are digital kids.
But the industry is evolving. The VX1000 was a jumpstart to digital filmmaking 15 years ago, now the DSLRs and the SONY F3…they changed the game all the way to corporate productions (the F3 will replace Super16 and HDCam to shoot TV-shows), and the post will have to keep pace, and FCP7 in its current state couldn´t do that for long anymore.
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BTW – the 2 million FCP users figure is completely bogus. In the past Apple has stated this calculation was based on all unique licenses of every version of FCP, FCE and FCS. I presume that also includes single app purchases of Motion and other FCS apps when they were separately available. So if you bought version 1.0 of FCE or FCP and never upgraded past that or even used it, you still count towards that tally. The actual number of users who cut on it for some level of paid output is likely a lot lower by at least an order of magnitude.
I’ve seen lots of other figures tossed around, like 2700 seats at Disney. A large corporation may buy the app and install it on the desktops of users who aren’t editors and who also may never use the application. Same with the BBC and others.
Of course it doesn’t matter to Apple if they still make a sale, but it does affect their attention to the pleas of pro users. By the same token, I’m sure there are more hobbyists using Logic or Aperture than people using it to make a living.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I think it’s pretty clear that a touch screen is the target. FCP X is optimized for single screens. It is designed to sell iMacs. Just imagine a few years when the technology permits a cost-effective iMac-sized, Apple-style touch screen. For example an iPad the size of an iMac with a keyboard for auxiliary entry. FCP X would be perfectly designed for this. OTOH you still have tracks in GarageBand in an iPad!
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
>Tomorrows production WILL NOT be the same as yesterdays.
Totally agree with that. I just wish Apple had done a dissolve instead of a cut.
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[Bill Davis]If your output target is movie screens and network TV, you’ll want to stay with something like the model FCP-7 represents. Full features for long form work, and support for huge corporate or production house integrated workflows.
My output is, by and large, the web, and yet I find myself needing to do what the other Gary was talking about, and even in more simplified productions, I have to make cuts that, so far, seem very complicated from the FCPX workflow point of view.
Nor does your database driven CMS really excite me. With very few exceptions, all of my projects are self-contained and I have no reason to access media from each other (nor does that really work for me considering the space that would be needed in one large clump to make that actually work). The only way this is at all interesting, would be to have a significant B-roll library, but again, you run into problems with space to keep all of that in one location that is accessible by FCPX for all time.
Tomorrows production WILL NOT be the same as yesterdays. Sorry, but as with all massive industrial change – we adapt or die.
I don’t agree. Only the tools have changed, the fundamental aspects of production have remained the same since their inception, with a few tweaks here and there. I really don’t see FCPX being as “revolutionary” as people claim it is. It’s a Vegas timeline with a lot of automation. That’s it.
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[alban egger] “That iPad was probably seen on my blog about the bicycle race we shot for two networks.
But we are not digital kids, in fact I am in the business for almost 20 years and installed the first online editor on an Amiga (with an extremely expensive Applied Magic videocard) within 500 kilometers. “Hi Alban, actually that wasn’t my quote but from somebody else. In any case the quote still makes sense to me because even though you may live on the cutting edge do you think you are Apple’s target customer? It appears Apple is going for huge numbers and I guess their sales are mainly coming from tablets so that’s where they’re going. The theory is Apple sees the “Digital Kids” are the future if not the now.
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Like it is somehow all about the editing tool! What a laugh. People have had access to cheap, easy video editing software for a decade and a half. It is not something Apple invented. It remains to be seen if Apple’s new magnetic paradigm actually will capture the novice market. My gut tells me that the old fashion timeline is still more intuitive.
And by the way, time is money, and web specific spots are currently developing their own time demands: Your program will begin in 17 seconds.
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[Gary Pollard] ” how likely is a metadata solution to fix the fact that I can’t?”
It could work if the meta tags could be mapped to a virtual mixer with touch automation. I have to believe that a virtual mixer is in the short term plans for the product. They can lift the code from the upcoming Logic X
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David A Fenton
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