From my view there isn’t really much magic to it. You mostly only need to take care to get some decent shading which isn’t that difficult to build (as per the styles on my homepage or in my Aqua tutorial here at the COW). The only real problem I see is to find a suitable font that either is rounded enough or that at least survives extreme treatments with Simple Chocker and erodilation (to round off all it’s sharp corners). To get that wobbly, soft feeling, one probably would simply use Turbulent Displace with very subtle values.
Mylenium
[Pour Myl