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Activity Forums DSLR Video TV company wants my footage, should I ask for a fee?

  • TV company wants my footage, should I ask for a fee?

    Posted by Andy Jarvis on February 19, 2013 at 2:26 pm

    Hello, I’d really appreciate some advice from someone who knows more about the TV industry than me!

    I am a freelance filmmaker, doing promotional videos on my DSLR, etc, mainly for the web. I have been contacted by a TV company who are making a series for ITV, and they want to use a clip from one of my promotional videos. I have never been in this position, and don’t know whether or not to let them have it and enjoy having something I’ve done shown on mainstream TV (which of course would be great for the repertoire), or if I should be asking for a proper fee? Any advice would be greatly appreciated.

    Sunil Krishnan replied 2 years, 8 months ago 7 Members · 7 Replies
  • 7 Replies
  • Steve Crow

    February 19, 2013 at 4:37 pm

    If they want your clip then they’ll probably willing to pay for it. If they expect it for free what does that tell you about them and their business practices, they might say it will be great for your “reel” or for “exposure” but I doubt highly if you see ANY benefit from it. Show them that your work is valuable and don’t let them take advantage of you just because you may perceive them as being in the power seat (which I think is false by the way)

    Steve Crow
    Crow Digital Media

  • Mike Smith

    February 19, 2013 at 8:48 pm

    Well it’s up to you, though most people would insist a on fee.

    It could be good, probably, to be sure that the person or company who paid you to make the promo is happy about what you propose. And that you have rights to the footage / edited clip / whatever it is the prospective buyer wants. If there are elements that you might need rights clearances from others for – music, performances, interviews, other stuff you had to clear when you made the promo – it would be good to check that your clearances or permissions allows you to sell on in this way.

    It might also be good to limit any licence you grant to a specific programme, use, period of time.

  • Charles Meadows

    February 20, 2013 at 6:06 pm

    It can vary, depends on the production. There’s no harm in asking for a fee, it depends on how much footage they’re going to use and how pivotal it is to their production. Definitely insist on a credit and then you can at least use the old adage “as seen on tv”. Best of luck with it and congratulations that your footage is making broadcast producers take note.

    “There’s no point in filming if you don’t have fun”
    Charles Meadows
    Creative Director
    Incubate Productions South Africa

  • Andy Jarvis

    February 21, 2013 at 11:35 am

    Thanks a lot to everyone for the advice. It seems there is a general consensus that they should be paying but it’s ultimately up to me to give them my terms. I have asked them for a modest fee and we’ll see how they react. If nothing else, at least I know how to play it for next time! Thanks again everyone.

  • Brent Dunn

    February 21, 2013 at 4:10 pm

    Yes, you should be paid for your work. If it’s local TV that rate is less than national TV.

    I was offered $250 for a 10-30 second clip.

    Brent Dunn
    Owner / Director / Editor
    DunnRight Films
    Video Marketing

    Sony EX-1,
    Canon 5D Mark II
    Canon 7D
    Mac Pro
    with Final Cut Studio Adobe CS6 Production

  • Willis Omondi

    October 17, 2019 at 5:12 pm

    What does the rates depend on ?

  • Sunil Krishnan

    September 29, 2021 at 12:34 am

    Hi Brent,

    A television network contacted me to licensing my travel film footage per min rate for worldwide all media for 10 years. How much should I charge per minute?
    I’m totally clueless. I was thinking of quoting 3X Getty stock-footage price. And what should be the appropriate license?

    Please help.

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