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Top 7 pro editing applications?
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I don’t see it on the list. Did I miss something?
https://www.adobe.com/products/premiere/mercury-playback-engine.html
Stephen Smith
Utah Video ProductionsCheck out my Motion Training DVD
Check out my Vimeo page
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Ah, never seen that list. I had just assumed.
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You are in luck. Do a search for a graphics card hack. It is just adding your card name to the list of approved cards and you should see some increase in performance. Let me know if things play better in real time or not.
Stephen Smith
Utah Video ProductionsCheck out my Motion Training DVD
Check out my Vimeo page
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Neat trick. Did that but I didn’t think to refresh myslelf first as to how PP usually runs for me. I really only jump in there very occassionally for Magic Bullet (which along with Audition/AE integration is the only thing I prefer in PP to Edius) and after performing the hack I now can’t tell whether it’s better than it was or not because I don’t recall exactly how it was. Still sits for me at being faster than AVID while a good clip below Edius.
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I still think the largest overlooked facts in play are these.
A – there’s more video being produced and consumed at all levels today than ever before.
B – that work is spread over more classes of both producers and consumers than ever before.
C – that work is distributed via more “channels” (in the wide sense of deployment modes) than EVER before.
D – video is becoming more and more like writing. Something that only priests and monks were expected to do in the olden days, but something your neighbors (on both sides) are increasingly likely to be participating in.
In that environment the focus of what “editing” is is slowly changing. I think it’s going to be increasingly hard to sustain business models that rely on expensive editing solutions targeted at upper tier editors – and more common to see “communities of interest” develop around fewer tools.
I’d expect the big players, AVID, ADOBE, APPLE to remain vibrant – but their share WILL erode. Not in pros, but in the widest swath of editors as more and more niche products peck away at their bases. (I know more than a few folks who do all their editing in After Effects!) . And for the weaker players to eventually fall away since their margins will fade. Open source community processes like Lightworks will gain some traction, because, like Unix – they benefit from community contribution and pride over pure profit. But in the end, what will last is those solutions that provide the widest capabilities at the lowest cost – to the largest class of users.
Sooner or later you’ll see programs like MSWord running on Metro able to import and do basic editing on thin video content embedded in working documents. Video processing will be more like word processing. General editing will be roughing out ideas prior to moving a “rough state” project up to the cloud and pros will just be the limited group who have “enhanced” suite tools and local storage on their desktops.
And probably there will be sweat-shop teams of “finishing editors” in Mumbai available via PayPal to do the complicated stuff you don’t know how to do or just “pretty up” the video cheaply.
It’ll be fun, huh?
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Bill, I hope you are wrong. I hope our industry will be like the accounting (tax) industry. Sure, people due there own taxes but other will always need a specialist when they have something more complicated. A lot of people make a good living doing taxes.
Stephen Smith
Utah Video ProductionsCheck out my Motion Training DVD
Check out my Vimeo page
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I respect the analogy, Stephen. But I hope you’ve missed the current commercial featuring the plumber working under the sink who turns out to be the same guy who did the family taxes at the local “tax shop.”
The truth is that “expertise” is being rapidly devalued everywhere. With info about everything (including detailed demo videos!) a smart phone click away, knowing how to do something is worth less today today then ever before.
Yes, there will always be a market for expertise. But I wonder if that expertise will be about process – as it largely is today, or something different. Style, Vision, Boldness, Trust, Attitude….. something other than operational technique, which can be looked up pretty quickly on line.
Interesting to think about.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “Yes, there will always be a market for expertise. But I wonder if that expertise will be about process – as it largely is today, or something different. Style, Vision, Boldness, Trust, Attitude….. something other than operational technique, which can be looked up pretty quickly on line.”
I think that is already true today. Sure my sister can look up how to use Final Cut and make a pretty good video but it doesn’t have nearly as much finesse as something I, a professional, could create. You’ve said the why: Style, Vision, Boldness, etc. You can’t find that in a video tutorial.
We’re not only looked upon to make a great looking product, we also need to do it QUICKLY. We all know the current trend of shorter and shorter deadlines. Not to mention the fact we will probably need to do it on two or three different NLEs with a wide range of people with varying opinions and temperaments. The combination of process, storytelling, speed and attitude all combine to make “expert” editors a worthy breed to keep around.
As to NLEs, I’d say Avid, FCP7, Premiere and Smoke would be the top tier to consider. I’m not entirely sure how much FCPX is used in the professional space but I’d guess it’s less than Smoke.
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[Bill]
The truth is that “expertise” is being rapidly devalued everywhere. With info about everything (including detailed demo videos!) a smart phone click away, knowing how to do something is worth less today today then ever before.
Yes and No. There is so much I could learn to do but only so much time in the day. So I’ll still let someone else change the oil in my car even though there are a lot of tutorial on how to do it. One of the main reasons people come to me is because I’m an expert. But to your point, yes, more people then ever are using NLS that aren’t professionals. This has also created a need for more videos then ever before.[Bill]
Yes, there will always be a market for expertise. But I wonder if that expertise will be about process – as it largely is today, or something different. Style, Vision, Boldness, Trust, Attitude….. something other than operational technique, which can be looked up pretty quickly on line.I agree 100%. I guess I didn’t need to write what I wrote up above. I also think this already occurred. When I started editing it was Liner Editing and NLE work stations where very expensive and in the hands of very few. They cost more then a luxury car and the per hour editing rate would make jaws drops. I jumped on FCP when Version 2 was released and never looked back. The three big production companions in Utah could not afford to compete with these new “cheep” editing systems and already invested to much in their hundred thousand dollar edit bays. They had to close shop. I hope editing is no longer about button pushing but about what else you bring to the edit.
Stephen Smith
Utah Video ProductionsCheck out my Motion Training DVD
Check out my Vimeo page
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