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Today’s 3D headline: JP Morgan raises $700 million for 3D
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Mark,
I do see your (and Ron, Tim and David’s) points. I’ve noted several times I too believe 3D will succeed. But the value of these and other forums is getting a balanced view. That’s what I’m trying to provide here…a little perspective for companies like ours.
I’d be willing to bet the preponderance of Cow members are very much like our company in terms of size and function. I mean…look at the number of people participating in this and the prior 3D thread. There are less than a handful. So either the other people that participate on this forum are uninterested, uninformed, or simply don’t believe 3D has or will have much impact on them and their business in the forseeable future.
So I swear I’m not personalizing it. I value what all of you guys say. I just believe a lot of people disagree with how 3D will impact the industry outside of the theatrical and broadcast programming arenas. And that industry is massive outside of those two areas.
Chris Blair
Magnetic Image, Inc.
Evansville, IN
http://www.videomi.com -
[Chris Blair] “We can’t get people to dim the lights when they play their prized marketing video to a room of 300 people. We can’t get them to have the sound system turned on when they play that training DVD…”
[Chris Blair] “I’d be willing to bet the preponderance of Cow members are very much like our company in terms of size and function.”
Not that I wouldn’t love to get a 3D project, and hope to at some point, but I have to say ditto to Chris. In fact, here’s something very similar I wrote here on the COW about making the transition to HD:
[Nick Griffin] “Our work is typically shown on computer screens, conference room projectors and over the net. This logically had me in a mindset of “What’s the rush to produce in 1920 x 1080 if it’s going to be viewed in 640 x 480 — or less?” In fact, last summer the owner of one of the factories where we were shooting a safety video gave the discussion an unintentionally humorous twist. He asked if what we were shooting would be available in High Def. When I asked him how he might use the program with his employees his reply was “Oh we’d show it on the TV in the lunchroom.” The 20 year old set connected to a VHS player.”
These days we shoot everything in HD, some is edited in HD, but 90+% ends up down-sampled to SD or, in the case of the web, less. Hell, many of the people we work for think anything 16×9 is HD, regardless of size. And as to the A/V companies, fuhgetaboutdit. The difference in price they want to project HD rather than SD left one of our clients asking “Why would we pay an extra $20,000 or more for something most people won’t notice?”
Eventually this may change. Eventually something may come along for us that will truly benefit from 3D. But in the mid-market and, in our case the world of B2B/industrials, eventually is still a ways off.
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I’m anxiously awaiting the first episode of Real World in 3D. Or perhaps it will be Road Rules, a giant RV rolling at the viewer in 3D would have more impact.
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Gary,
Do I detect a hint of sarcasm? Or perhaps snarkism?
In any case, don’t laugh… it may happen soon than you know!
Mark
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Reviving this thread since I’m seeing the state of the 3D on my own cable provider Cablevision.
It’s sports. Hockey
NY Ranger vs NY Islanders March 24 7PM
It’ll be telecast at The Theater at Madison Square Garden (owned by Cablevision)It will also “air” on Cablevision channel 1300
and they note the following
3D programming available with a 3D TV and Scientific Atlanta HD box only.The jives with what I’ve heard before. The cable company box alone will NOT make your TV 3D compatible. One must have a 3D TV in addition to the cable box at least how my cable provider presents it.
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