-
to lower third or not to lower third
If your audience knows who the talent is and the program is less than a minute, is there some rule that says “tag ’em?”
Anyone want to weigh in here? -
3 Replies
-
It looks more professional to “tag em” so it depends on what “look” you are after.
Apple Certified Master Pro FCS 2
Sony EX-3
MacBook Pro -
Tag ’em. Never assume the audience knows who the talent is.
Scott Sheriff
Director
SST Digital Media
https://www.sstdigitalmedia.com -
Depends. If they say their name and title in the intro, you might be able to skip a lower third, but it depends on if the audience will always just be that one small circle that knows this person. I only lower-third a person once, during their first appearance in a program, as a rule of thumb. For duration, my rule is to read it completely, out loud at normal speed twice, then lose it.
It also matters if the program will eventually end up as footage in something else. In TV stations, the editors generally don’t put up any lower thirds; those are keyed in live during playback to air. based on notes the Director has made. This leaves the edited package “clean” of graphics, so you can keep updating the graphics or feeding the footage for other uses, and never wind up with old, outdated or wrong-looking CG “welded” to the material. Don’t tell anybody I told you this, but… not everybody always completely re-edits and re-renders every shot in a sequence from scratch, just to change a lower third CG in one place.
Reply to this Discussion! Login or Sign Up